|
|
by: Willie Crawford
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple.
Of all of the chores involved in building your business, marketing is usually the most critical. Poor marketing is also the reason so many businesses fail. You need to learn to properly market your business or hire someone else to do it for you. I'll give you a few recommended resources to help jumpstart your education in a minute.
A second extremely important skill that goes hand-in-hand with marketing is generating publicity. You can have the greatest product in the world, but if no one knows about it, it may as well not exist. If no one knows about you, then you won't make any sales!
Let's look at generating publicity first...
Publicity can take many forms, and they often overlaps what many would define as marketing. For today, I want you to focus on the most effective, and often cheapest, publicity. In fact, this great publicity is often free. What we're talking about here is publicity generated by getting the media and others talking about you and your business. We're talking about the publicity typically generated through tools such as press releases and doing media interviews.
Why is the above type of publicity so powerful? It's so powerful because people believe what others say about you MORE than they believe what you say about yourself. So when you can get magazines, newspapers, television and radio personalities, and even online ezines talking about you, those hearing this buzz believe it more and are therefore more likely to go check you out.
A second reason this type of publicity is so powerful is because you can literally generate millions of dollars in free publicity if you know what you are doing. You may not be able to afford a full-page ad in a major magazine or newspaper. However, let the right person know about your story and that same publication will be all to happy to tell the world about you... and give them your website url and/or your toll-free phone number.
Learning to get media attention is not hard. To make it even easier, I've arranged for my friend, Annie Jennings, who runs a top PR agency, to help you a little. Her site is at:
http://www.anniejenningspr.com/teleseminars.htm
I gave you the above url because it is the page where she tells you of upcoming telesemianrs she's hosting on various promotion and sales-related topics. These teleseminars are all free.
While at Annie's site, sign up for other goodies she offers including courses in generating press releases, creating a platform, getting on top radio shows, etc. She'll give you all types of freebies like audiotapes and coffee cups. When I first met her, and she sent me an intro package, it felt like Christmas :-)
So we'll let Annie turn you into a "media darling." Then you can focus on learning marketing. This is where most online business people should probably spend 80% of their time - not on all of the busywork that you can get someone else to do. The highest and best use of your time is probably in marketing your business, not making webpage updates, writing or even creating products. You can get freelancers to do this for you very inexpensively at places like Elance.com
Marketing is nothing more than communicating the benefits of your products or services effectively to your ideal customer. It all hinges upon effective communications, and your communications can be greatly improved if you understand how and why we interact the way we do with each other. To get a firm grasp on that topic I recommend that you read the book, "Influence, The Psychology of Persuassion," by Dr. Robert Cialdini.
You'll never be the same after you've read and digest this book. If you're like me you'll find yourself reading it over and over! You can find this book at online bookstores.
Another solid book on marketing is Jay Abraham's "Mr. X" book. This 376 page book distills several decades of the marketing know-how of Jay Abraham. The full title of the book is "Money-Making Secrets of Marketing Genius Jay Abraham And Other Marketing Wizards - A No-Nonsense Guide To Great Wealth and a Personal Fortune." This book is so good that you could devote six month just to studying the one book, and you'd understand more about marketing than 95% of your competitors.
This book is marketed by the Abraham Marketing Group, but Internet marketers working with the group run specials from time to time. Just watch your email for one of these specials.
A course that I recommend that isn't just on marketing but on developing the proper mindset is by Dr. Robert Anthony. It's called "Know How To Be Rich." In order to run a really successful business, you need to properly train your mind. Many people actually need to give themselves permission to be successful. Dr. Anthony's course was a big "A-ha" for me and many of my clients.
You can find it at: http://TheInternetLifestyle.com
You'll notice that none of the resources just recommended were specifically Internet-marketing-only resources. That's because internet marketing is just an offshoot of marketing, and most of the principles are the same. Most Internet marketers who are struggling, don't have a good grasp of the over-riding basic marketing principles. That's what the above resources will provide.
Two Internet marketing resources I will recommend are a private membership site I've set up, and a course on how to generate website traffic. You can find my site at:
http://TheRealSecrets.com The webpage does a great job of explaining why you need to be a member :-)
Without website traffic, your website basically has the same results as a billboard on a highway that no one travels. It produces no results because no one sees it. So you do need to learn how to generate traffic. For that I recommend the very indepth, crash course offered by John Reese's Traffic Secrets. I've personally gone through the 13 CD's and DVD ROM's, and 3 manuals - TWICE.
You can check out this course at:
http://TrafficSecretsByJohnReese.com
It's a little expensive, but well worth it if you USE what he teaches. If you aren't going to use it, then you should save your money.
If you work your way through the above resources you'll be well on your way to building a massively successful online business. None of these resources are something you give a quick glance and then the magic happens. They all require effort. Put in the effort now and you'll have a very solid foundation upon which to build your Internet marketing business. By understand basic marketing, and then how the internet differs, you'll possess some very powerful, rarely mastered knowledge.
Copyright 2004 Willie Crawford
About The Author
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, network marketing trainer, and life-time student of marketing. He shows people how to actually generate substantial income on-line using very simple SYSTEMS. An example of such a system can be studied and duplicated at: http://ProfitMagician.com
Internet Marketing Idea Use Internet Marketing to Sell Network Marketing or MLM
Internet Marketing and Public Speaking The Murder Board Practice
Stay on Task with Your Internet Marketing Promotion Strategies ACTION
Keys To Internet Marketing Visibility
Internet marketing and Public Speaking Ten Tips for When the Twain Shall meet
Internet Marketing Seminars Prepare to Meet Your Mentor
Internet Marketing Going Nowhere Fast
Internet Marketing 10 Ingenious Secret Strategies To Explode Your Sales
Internet Marketing Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility
The Worst Internet Marketing Strategy Ever
Internet Marketing
The No 1 Reason Why People “Getting Started” In Internet Marketing Are Getting It Wrong
What a Billionaire Balloonist Taught Me About Internet Marketing
Article Publishing is a Key Component of Internet Marketing
Internet Marketing Solution – Content Content Content
Internet Marketing Secret - Know Your Competition
Internet Marketing Idea Publish an Ezine
Internet Marketing Help
Internet Marketing Guide
Internet Marketing Without a Big-Picture Strategy Dances in Circles
The Facts You Should Know About Internet Marketing
Use Internet Marketing to Bring Customers to Your Local Business
Top 7 Internet Marketing Sites for 2005
Internet Marketing for Small Businesses - A Guide in Plain English
Marketing Wine on the Internet
Microsoft Great Plains internet marketing campaign – notes from the trenches
The Paradigm Shift of Internet Marketing The Transition From Ebook Marketing To Software Marketing
Beneath the surface of Internet Marketing
10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits
10 Killer Internet Marketing Ways To Multiply Your Sales
When Internet Marketing Gurus Sell Their Souls
Beware of Internet Marketing Dream Merchants
How to get an Internet Marketing Education Without Spending a Nickel
A Couple Of Killer Internet Marketing Techniques
Internet Marketing - High Tech Direct
The Upgrading Power of Internet Marketing
Internet Millionaire Mindset Is Your Brain Sabotaging Your Marketing Success
Lead Me On - Learn About Internet Marketing Leads
Arrgh Those Stupid Internet Marketing Cliches Are True
Internet Marketing Basics
Sins of the Internet Marketing Godfathers
6 Proven Steps To Internet Marketing Success
Automatic Internet Marketing and Business Success On A 2500 Budget
At Last The Real Secret Of Internet Marketing
Internet Marketing Reality Check
What the Internet Marketing gurus are doing that you are not
Internet Marketing Are You Penny Wise And Dollar Foolish
Dr Robert Anthony Reveals How To Use Quantum Physics To Supercharge Your Internet Marketing Success
Do’s and Don’ts for the Internet Marketing Newbie Part 2
Do’s and Don’ts for the Internet Marketing Newbie Part 1
Hire An Internet Marketing Expert For Online Success
9 Great Reasons To Help An Internet Marketing Newbie
Internet Marketing is Changing Right Before Your Eyes
After Fifteen Years or More of Frustration With Internet Marketing I Think Ive Found It
Getting A Solid Internet Marketing Foundation
When Internet Marketing Gurus Sell Their Soul
The Yin Yang of Internet Marketing
Advantages Disadvantages Of Internet Marketing The Good The Bad And The Ugly
Successful Internet Marketing Strategies-A Better Approach To Save You Time And Money While Generating Huge Profits
Website Ranking With an Internet Marketing Specialist
Grassroots Internet Marketing Campaign
Does your Internet Marketing Pull
Internet Marketing - Surviving the First Year
Internet Marketing On A Budget
Internet Affiliate Marketing 101 - Its All About Relationships
Why Most People Fail at Marketing Anything on the Internet
Confession Of An Internet Marketing Expert
Internet Marketing The New Frontier
How To Find HOT Non-Internet Marketing Topics For Your eBooks
Internet Marketing Strategies
At Last - A Plain English Guide to Internet Marketing
5 Ways Al-Quaeda is Using Internet Marketing
George Bushs Secret To Successful Internet Marketing
The Essentials of Free Internet Marketing
Internet Marketing In A Room FULL Of Naked Men
Internet Marketing Simplified 2 Pillars For Achieving Massive Results
Internet Marketing and Your Old Age
Become an Internet Marketing GURU
I Too Was An Internet Marketing Junkie
Internet Marketing for Dummies
Part Time Internet Marketing with A Full Time Approach
The Unsung Heroes Of Internet Marketing
Creating Your Internet Marketing Plan
6 Biggest Internet Marketing Myths
“The 9 WORST Internet Marketing Mistakes
How To Be An Internet Marketing Champion
The 13 Hidden Treasures of Internet Marketing
The Ugly Side Of Internet Marketing What The Gurus Wont Tell You
Internet Marketing Fact Or Fiction
Cut Out the BS in Your Internet Marketing
Are Autoresponders An Important Part Of Internet Marketing
How to Keep Track of Your Marketing Internet Files Software Review
Sex and the Gods of Internet Marketing
Internet Marketing- The Two Faces of FREE
Internet Marketing - A Leap Of Faith
|
|
 |
Add us to your favorites folder
Click Here:
Add To Favorites
Unlimited Email Consultations:
Training Video's, 24 Hour Access, Weekly Updates, Plus Unlimited Email Consultations.
Full details of Training
Create Blog ->All the blog know-how, blogging tools, & even blog templates you need to create your own blog.
Create your Blog Now
List your site here ->Get a FREE
listing in our Resources Section.
List your site here
FREE Keyword Generator:
Use our free keyword tool to generate thousands of keyword combinations.
Generate thousands of keywords here
FREE Link Popularity Analyzer:
Check your sites link popularity and see how many sites are linking to you.
Check your sites Link Popularity here
How To Write A Business Letter
Making Money with P.T. Barnum
How To Write
22 Secret "Hot Buttons" That Make Consumer's Spend Money Like Crazy!
Free Search Engine Optimization Tutorial
As A Man Thinketh by James Allen
Mastery & Self Discipline
|
|
|
