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Internet Marketing Tips - Previous Page (9)
Offer your visitors free software that they can
download right from your web site. While they are
waiting they might read your ad. Also, if possible,
include your ad in the software so after they open
it, they'll see your ad again. This will help increase
your sales.
Provide a huge online directory of information
that your visitors could search through. The directory
must contain information your visitors would want.
It could be news stories, how-to articles, interviews,
case studies, profiles, survey results, online audio,
online video, e-books, reports, etc.
Make sure all your web pages load fast or your
visitors will get bored and leave. Time is precious;
they won't waste it waiting for your site to load. Do
not use too many graphics and high tech gizmos.
They may have a hard time finding your product ad.
Tell your visitors what's offered at your web site
at the very beginning. If people are confused about
what's being offered they may leave too early. You
could tell them the benefits they get and the things
they can do at your web site, like subscribe to your
e-zine, read free articles, download free e-books,
learn to increase their sales, etc.
Make your web site look professional. People
will get turned off and leave if they see a lot of
spelling and grammatical mistakes. You don't want
any broken graphics or links either. Make sure your
background colors don't make your text hard to
read.
You could hold a holiday sale for your potential
customers. For example, you could tell them every-
thing on your site is discounted by up to 50% on
Thanksgiving Day. Another example, "Fourth Of
July Sale! Buy One, Get One Half Off!" Using
holiday sales gives you a specific and credible
reason for your prices to be lower.
Use headlines and sub-headlines all over your
your web site that will grab your visitors’ attention.
They will attract them to explore your web site
longer. They could be for your free e-zine, product
ads, free content, message board, chat room, etc.
Place colorful graphs, pie charts and other charts
in your ad copy. Use charts as they will grab a
person’s eye because they are usually colorful. They
will also support your product or service claims and
allow your target audience to understand them easier.
Highlight buying incentives like free bonuses,
money-back guarantees, testimonials, special offers,
discount sales, etc. You could place them in boxes,
in front of different colored backgrounds, assemble
symbols or graphics around them, etc.
Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmer’s eye with one quick glance. If
people have to read a long sentence or paragraph in
order to understand your message, the skimmers
may not order from you.
Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining,
different colors, graphic text, italics, symbols, indents
and extra spaces to highlight the important words or
phrases.
Place attention-grabbing pictures above and
within your ad copy. A powerful technique is to use
‘before’ and ‘after’ pictures of people using your
product. They will give your target audience a
clearer vision of what you're offering. That will help
them imagine themselves getting the benefits of your
product.
Use a headline that catches the attention of your
target audience. You could use many different types
of headlines, free offers, guarantees, testimonials,
news stories, questions, benefits, warnings, statistics,
features.
Make your ad's keywords and phrases stand out
Internet Marketing Tips - Next Page (11)
Internet Marketing Tips - Index
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