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Internet Marketing Tips - Previous Page (11)
Provide free shipping with all orders. If you can't
afford it, you could offer free shipping on orders
over a specific dollar amount. You could also offer a
rebate on their shipping costs. Most customers most
probably won’t send in the rebate card unless it's a
huge shipping cost, for example, $30 or more.
Give away a free sample of your product. You
will gain people's trust when you allow them to try
out a free sample of your product. If they like it they
won't hesitate buying it. Your sample should only
give them a small taste of what's in it for them if they
buy.
Offer a buy-one, get-one-free deal. If you sell
more than one product, this type of deal works great.
People will feel they are getting more for their money
and will order quicker. You could also offer them a
‘buy one, get one half’, ‘buy two, get the third one
free’, ‘buy two, get a free watch’, etc.
Increase the number of visitors who revisit your
web site by publishing a free course right on your
site. Just release a new lesson once a week. You
could even offer a live chat room class every week
or a class published on autoresponder.
Make sure your graphics load correctly on your
web site. Broken graphics will make your business
look very unprofessional. That also goes for broken
links and slow loading graphics. People can find
other web sites to visit with a click of a mouse.
Avoid using scrolling marquees on your web site.
They take the attention away from your ad copy and
make your web page load slower. Just type the
message on your web site. You can highlight it with
flashing, color or bigger text.
Make the text on your web site exciting to read.
You can use emotional words, descriptive adjectives,
highlighted keywords, exclamation points, etc. You
can also get your prospects excited by showing how
much passion and excitement you have for your
product or service.
Remember to reach out and touch your visitors
offline. When your visitors give you offline contact
information, use it to send them some non-selling
greeting card by mail, a friendly phone call, a little
gift, etc. This is actually pre-selling them back-end
products because when you eventually try to sell
them one, they will be more receptive to your offer.
Use guest books to improve your web site. Your
visitors will leave good and bad comments. Review
the comments and use them to improve your site.
You can find out critical things, like how people like
navigating around your web site, if the design looks
professional, etc.
Regularly check and resubmit your web site's
search engine rankings. They can drop very quickly
because of all the competition. Keep informed of
new search engine strategies by visiting informative
web sites, subscribing to related e-zines, buying
search engine how-to e-books, etc.
Divide your product’s price over a period of time
to make it sound less. Offer a payment plan, or show
the per day price. For example, "Only 33 cents per
day!" If it's an information product, you could divide
it by the number of pages, tips, chapters, strategies
or minutes/hours/days it took you to create it.
Promote your products within the content of your
web site. If you write and offer free articles, include
a mention of the product or service you're selling.
You could include it in your resource box or subtly
reveal it within your article if it's related.
Update the content on your web site regularly.
Internet Marketing Tips - Next Page (13)
Internet Marketing Tips - Index
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