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Internet Marketing Tips - Previous Page (15)
e-zine before we start to charge for this original
content!” Another example, "Subscribe to our free
e-zine and your subscription will stay free even, if
down the road, we decide to charge a subscription
fee!"
People love to get free things. A free e-book is
perfect. They will visit your web site to get the
free valuable information. You could also start your
own free e-book directory and allow other authors
to submit their e-books. You could be offering
hundreds of free e-books in no time!
Give away the full version of your e-book in
exchange for testimonials. You can use these
customer statements to improve your ad’s
effectiveness. It would work for free or paid
e-books! You could offer sample excerpts or
chapters to give them a taste of it.
When you write and give away a free e-book
you will become known as an expert. This will
enable you to gain people's trust and they will buy
your main product or service quicker. You may get
offers from other people wanting you to speak,
consult, coach, etc.
You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
them over you. For example you could say, "See
what (name) says about our software!"
You could tell them your freebie is only available
to a limited number of people. For example, "Our
free software will only be available for the next 100
people who download it." Another example, "Our
free report will only be offered for 3 more days! So
download it now before it's too late!" Just include
your ad in the freebie.
You could give more details about your freebie.
List the benefits, features, what problems the freebie
will solve, etc. For example, you could say, "Our
free e-book will show you how to (benefit) in (no.)
months!" Another example, "Our free e-zine will help
solve your (topic) problems forever!"
You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say, "free never-released top secret document".
Another example, "Download our "never-seen-before"
free report!" You need to describe it so it raises their
curiosity and interest.
You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would definitely increase your freebie’s value.
For example, you could say, "Check out what others
are saying about our free graphics!" Another example,
"Look what (famous person's name) says about our
free web site templates!"
You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?" Another example, “500
people have downloaded our free e-book just today!"
Stay in contact with customers on a regular basis.
Offer them a free e-zine subscription. Ask customers
if they want to be updated by e-mail when you make
changes to your web site. After every sale, follow up
with the customer to see if they are satisfied with their
purchase or have any questions.
Create a customer focus group. Invite ten to twenty
of your most loyal customers to meet regularly. They
will give you ideas and input on how to improve your
customer service. You could pay them, take them
out to dinner or give them free products in return.
You could also let them focus on how to improve
your products.
Make it easy for your customers to navigate
Internet Marketing Tips - Next Page (17)
Internet Marketing Tips - Index
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