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Internet Marketing Tips - Previous Page (17)
future of online business. They could become your
friend, ally or strategic business partner down the
road.
Trigger your visitors to buy your products by
using colors. You should totally relax and think
about which colors would compel prospects to
order. For example, if you were selling a business
product, you could use green as it usually represents
money and prosperity in the business world.
Let your past offline customers know about your
web site. When they visit and sign up to your e-zine,
it will remind them to shop at your online store in the
future too. Some day you may not need that expensive
offline store. Your web site might create most of your
profits for you.
Create a long-term relationship with your entire
customer base. You can stay in touch with them
through an e-zine, with greeting cards, opt-in lists,
autoresponders, messages boards, chat rooms,
e-mail discussion lists, instant online messages, etc.
When you stay in touch, people don't forget about
your business.
Repeat the 3 most powerful or appealing benefits
throughout your ad copy. Repetition can brand your
product's benefits quicker in your prospect’s mind.
They will be able to store the information more
quickly and effectively in their subconscious mind.
Just rewrite them with different wording so your
prospects don't get bored with your ad.
Give your new customers surprise free gifts. This
will increase their loyalty and give you more word-
of-mouth advertising. For example, your customer
could tell your friend, "I just ordered this new
advertising e-book and they gave five other e-books
as surprise bonuses! I really got a great bargain!"
Make your long ad copy interesting enough so
people click through to the next web page. If it's not,
they won't take the time to click and read more. For
example, you could say, "Click here to read more
and to get a top secret tip!" Another example, "Click
here to read about the 10 free bonuses!"
Sell an inexpensive product to sell an expensive
product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
They will already know that your products are of
good quality and that you’re trustworthy. They will
also know that your product claims are all true.
Allow your visitors to decided how much they
want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.
Tell them you'll accept offers via e-mail or your
web form. You could even accept fair barter deals
for other products and services.
Create an extra revenue stream with your web
site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.
You could also allow other authors to submit their
articles to make money. You would just share
the profits!
E-mail targeted e-zines and ask them to do a
joint venture with you. Ask them to run your ad and
in exchange they would get a percentage of the profits.
You would just have to get them to join your affiliate
program. To give them more incentive, you could
offer them a higher commission than the rest of your
normal affiliates.
Find a niche for your new free e-zine. There are
thousands of free e-zines; your e-zine needs to be
“extra-specialized” to attract new subscribers. It
could be the type of content you offer, like you
interviewing experts, having crosswords or word
finds, reviewing products, having a question/answer
section, etc.
Most people want to avoid or to end pain. Tell
Internet Marketing Tips - Next Page (19)
Internet Marketing Tips - Index
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