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Internet Marketing Tips - Previous Page (18)
your prospects how much pain and the problems
they will avoid or end if they buy your product. For
example, you could say, "Just imagine being able to
go out in public without thinking you’re being made
fun of behind your back"
Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain if they purchase your product. For example,
you could say, "Picture yourself lying on a beautiful
sandy beach with nothing to look at but palm trees
and a stunning blue ocean."
Most people don't want to miss out on a major
opportunity that they might regret in the future. For
example, you could say, "After Aug 15, 2002, we
will be raising our price to $50 so order now!"
Another example, “Order before midnight to make
sure you have a chance to receive the 3 extra
bonuses!”
Most people want to have good health and live
longer. For example, you could give your prospects
free coupons to a fitness club when they buy your
product. Another example would be to give your
prospects a free e-book about healthy eating habits.
Most people want to belong to something or a
select group. For example, you could give your
prospects a free membership into your club when
they buy your product. Another example would be
to allow them to subscribe to your private e-mail
discussion list.
Use more than one P.S. in your ad copy. The
postscript is one of the most often read part of any
ad, so why not use two or three of them instead of
one. One P.S. could remind your prospects about
a good benefit. Another P.P.S. could tell them about
your limited time offer. And the last P.P.P.S. could
tell them about another free bonus.
Gain your visitors’ attention by telling them your
problems. People like to hear about other people's
problems because it takes away from their own.
For example, you could say, "I'm so frustrated at..."
Another example, "I'm very upset about our
competition because..."
Create trust with your prospects by telling them
something they already know is true. They'll know
for sure you're not lying and begin to trust you. For
example, you could say, "I know you want to
increase your sales..." Another example, “I know
you want something for nothing..."
Survey your target audience to find out things
you have in common with them and use them in
your ad. People like people who are like themselves.
For example, you could say, "Like you, I also have
been scammed in the past.” Another example, “You
and I both know that it sucks to pull weeds by
hand.”
Offer free classified ads on your web site that
expire after a particular time period. People will
revisit your web site over and over to resubmit.
You could have other things expire or be updated
so they will revisit, like e-books, articles, links,
software, message board postings, etc.
Forward interesting e-mails to your online friends
with your signature file included. They may end up
forwarding it to their friends and so on. It's like a
chain reaction, your message will just keep multiplying
in everyone's e-mail box. It could possible reach
millions of people.
Organize your web site into categories. Visitors
won't get frustrated and leave your site because
they can't find what they're looking for. For example,
you might organize it with links on a side bar: Home,
About Us, Free E-zine, Free Articles, Free E-books,
Free Affiliate Program, Chat Room, Guest Book,
Internet Marketing Tips - Next Page (20)
Internet Marketing Tips - Index
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