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Internet Marketing Tips - Previous Page (19)
Message Board, Contact Us, etc.
Send your web site visitors a "thank you" email.
This'll remind them to revisit. Just get their e-mail
address and permission. For example, you could
say, "Would you like to be notified by e-mail when
this web site is updated with new information?
Click here to sign up."
Advertise that your online business is for sale.
Try to sell it for $10,000,000. You'll either get
$10,000,000 or you'll get curious visitors. They
will want to see what all the fuss is about. Wouldn't
you? The people who visit just might decide to
buy your products or sign up to your e-zine.
Try auctioning off your products. Set up the
auction software on your web site. Give customers
the option of paying outright or bidding. Some
people think it’s more fun and competitive to try to
outbid people than just hand over their credit card
right away.
Add a free interactive game to your web site.
You could hire someone to create it. The game
should be related to the theme of your web site.
For example, if you were selling business products,
your interactive game could be about running a
successful business or investing in the stock market.
Train your employees as a team instead of just
individuals. Everyone must do his or her job in order
for the others do theirs. Think of it as an offensive
from a football team. If everyone has a job and does
it right, your business will score a touchdown.
If you make people feel like it's their idea to buy,
they will be less hesitant. For example, you could say,
"You are making a smart decision by buying our
product”. Another example, "You are doing the right
thing wanting to buy our product to improve your
marriage."
Promote yourself as well as your products. Write
articles, e-books, reports, etc. When you endorse
other products for commissions, people will think
your statement is extra-credible because you have
established yourself as an expert.
Show your prospects a collection of testimonials
that stand up for your product. People are more likely
to agree with a group than have a different opinion.
This is because most people are followers and not
leaders, so it makes sense they may be persuaded to
buy your product after seeing a big collection of
testimonials.
Maximize your advertising budget and don't go
broke like the big web sites. All you need is a small
group of loyal customers to sell back-end products
to again and again. If you can't create your own
products you could join affiliate programs, join a
drop shipping program or find joint venture partners
who have products.
Sell to the people who join your affiliate program.
They are more likely to buy your products because
they are interested in selling them for the commission.
It's important to train and support your affiliates so
they will know you will be there to help them. Tell
them it's good to write ads about their personal
experiences with your product so that it will persuade
customers to buy.
Offer a deluxe product or service as an upsell
or back-end product. You won't have to create a
totally new product, just add on to your main one.
For example, let’s say you're selling an e-book with
100 business tips in it. You could write one with 50
new tips and use that as the deluxe version.
Tell people what they're thinking and feeling as
they read your ad. Most people will actually
Internet Marketing Tips - Next Page (21)
Internet Marketing Tips - Index
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