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Internet Marketing Tips - Previous Page (20)
experience the feelings. Your statements should help
sell your product. For example, you could say, "As
you are reading this ad, you begin to think about a
life without debt."
Make your product offer very rare. People
perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.
For example, you could have a countdown timer on
your web site and say, "Order in the next 5 minutes
and get 6 free bonuses!"
Attend trade shows and seminars that are related
to your specific industry. Pass out business cards or
brochures about your business. Rent your own booth
at the trade show. You could use free items to attract
people to it.
Swap articles with other e-zines publishers. You
could get your articles published more often if, in
exchange, you publish their articles. If they are hard
negotiators, maybe you could offer to run two of
their articles to one of yours.
Ask people to link to your site's content. Some
people may not want to link to your home page but
might want to link to your content. Just include an
attention-grabbing link or graphic on the content
page that leads people to your home page or sales
letter.
Convert your web site into an e-book. You could
offer your e-book as a free bonus for your product
or another business’ product. This will also allow
people to view your web site offline as well. You
could put it on a CD-ROM and include it in your
direct mail packages.
Create e-books for other web sites or businesses.
You could create them for no charge in exchange
for an ad or a mention of your web site inside. You
could also create them in exchange for getting the
reprint rights to them. You would never need your
own product to sell.
Make sure your classified ads don't sound like
ads. Don't ask people to buy anything or they
won't click, give something away instead. You
could also mention a major benefit. For example,
"How To Lose 5 Pounds In Two Hours." Another
example, "How To Write E-books Fast!"
Give your free bonus products extra perceived
value. Don't use the phrase "Free bonuses", use the
phrase "You will also get…". People won't assume
they're free and it will make the person think they
are worth more money. People usually assume free
bonuses are just leftover things from your business
that are not worth much.
Keep your visitors at your web site longer. The
longer they stay, the greater chance they will buy.
Just hold a treasure hunt contest on your web site.
Have them try to find something like a graphic,
picture, word or link. You could give them a freebie
or cash as a prize for finding it.
Make sure you're always creating new products
and services or improving old ones. Most products
or services won't stand the test of time online. You
could hire a focus group to get ideas on how to
improve one of your existing products, or to think
up ideas for new ones.
Split the cost of online advertising and marketing
by sharing a web site with a similar, non-competing
business. You would both put up half the cost. You
could rotate top positions on the home page. You
could also create products together and split the
profits.
Customize your product or service if you have too
much competition. For example, if you're selling an
advertising book, rewrite part of it and target it just
to pet businesses. Another example, if you're selling
Internet Marketing Tips - Next Page (22)
Internet Marketing Tips - Index
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