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Internet Marketing Tips - Previous Page (21)
an accounting software, you could change part of it to
sell it as business-to-business accounting software.
Sell a lead-in product super cheap, even if you
lose a little money. If people like it, you have a
greater chance to sell your higher priced product.
For example, someone might buy your low priced
product, then buy your medium priced product,
then your high priced product.
Give people a free version of your product. If
it does what you say, they will pay for the upgrade
or deluxe version to get more benefits. You could
also use a full free product as the lead-in product.
If they like it, they might buy one of your related
products.
Ask your visitors outcome questions in your ad
copy. For example, "Where do you want to be
financially in the next two years?" Another example,
"What do you want your dream spouse to be like?"
This'll persuade them to buy so they might have a
chance to experience what's in their mind.
Give your product away for free to people who
will agree to influence your target audience to buy it.
They could be experts, famous athletes, actors, etc.
You could ask them to write a persuasive
endorsement or testimonial for your product (if they
like it). It could be one for your ad or one for them
to send to their e-zine subscribers for affiliate
commissions.
Give your potential customers a bonus that will
actually pay for their purchase. It could be money
saving coupons, an affiliate program, etc. For
example, you could say, "Buy our product for only
$47 and get 6 bonuses valued at $250!" Another
example would be to say, ""Buy our product for
only $47 and just 2 affiliates will pay for it!"
Make your sales letters or ads sound like it is
common sense to buy your product. For example,
you could say, "Everyone knows you can't make
money..." Another example, "Everyone realizes that
designing a professional web site isn't hard like it
use to be."
Make sure your ad copy sounds like you know
what you're talking about. If people sense you don’t,
they won't buy. For example, you could say, "I know
this product will help you achieve your goals!"
Another example, "I guarantee our product will end
your fear of snakes forever!"
Load your ad copy up with a large amount of
benefits and bonuses. People will think and feel like
they are getting a lot for their money if they buy. For
example, if you read an ad which had 40 benefits
listed, then saw a similar one with only 10 benefits
listed, and both were around the same price, which
one would you buy?
Assume your potential customer is going to buy.
For example, you could say, "Dear Future
Millionaire". They will want to buy in order to feel
that way. Another example, "I know when you start
reading this book you won't be able to put it down."
Offer a free e-book that's published right on your
web site. People would have to stay at your web
site to read it. You could have an ad above or below
the content on the title page and every other page for
the main product or service you sell. Even allow other
web sites to link to your free e-book to increase your
traffic.
Give your visitors a different free bonus for each
link they click-through on your web site. For example,
you could say, "If you click on this link you'll get a
FREE course!" Another example, "If you click on
Internet Marketing Tips - Next Page (23)
Internet Marketing Tips - Index
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