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Internet Marketing Tips - Previous Page (22)
this link you get a free e-book!" You could also
place a picture or graphic of the freebie beside the
link.
Make your content into a story format. People
will want to keep reading to find out what happens
at the end of the story. For example, you could say,
"On Tuesday, June 13, 1988, I was driving to work
and...." Another example, "Just the other day I was
at the store and..."
Offer a search option on your web site. People
will stay longer because it gives them the option of
searching through your web site using keywords.
They also won't get frustrated when they can't find
something. It's a good idea if you have an organized
navigation bar.
Provide a chat room on your web site. Your
visitors will want to chat with other people who are
interested in a particular subject. They may also talk
about how they enjoy your products and services.
Your new visitors and prospects may see everyone
chatting and that might persuade them to buy.
Write your content so it attracts your visitors’
five senses. Use plenty of adjectives. They will stay
focused on your web site and block out other
distractions. For example, you could say, "Our
product will satisfy you better than a glass of iced
water on a hot day!"
Add a "FAQ - Frequently Ask Questions" section
on your web site. People won't email you a question
and leave. They will stay to find out the answer. You
could also publish an ad for your main product or
service on your FAQ web page. If their question is
answered, they may buy that day.
Make your site’s text easy to read. Most people
will strain their eyes trying to read text that is too
small, light or bright. You could ask some of your
friends and family members to read your web site to
be absolutely sure. They will tell you about any other
things they don't like too.
Give people plenty of things to do at your web
site. Allow them to submit classified ads, play
interactive games, add their link, sign your guest
book, etc. This will keep them busy and they will
have a higher chance of seeing your ad a couple of
times and buying your product or service.
Offer free online tools your visitors can use right
at your web site. It could be a search engine submitter,
ad or letter templates, e-book compiler, etc. If they
like them, they will revisit your web site again and
again to use them and tell all their friends about them.
Create benefit intensifiers for your list of ad copy
benefits. For example, the benefit: "Save More Time",
the benefit's intensifier: "Never Seen Before!". You
could also intensify your headline, sub-headlines,
guarantees, postscripts, etc.
Use a little humor in your ad copy. It could be
the little extra push needed to close a sale. People
are usually persuaded easier if they're in a good
mood. How many times have you let your guard
down and bought something when you were in a
good mood?
Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to buy. You could ask questions about people's
future, present and past. For example, you could say,
"How many times in the past have you wished you
had stuck with your diet?"
Tell your visitors what their friends or family
will probably think when they buy your product.
People care about what other people think of them.
For example, you could say, "Your dad will be so
Internet Marketing Tips - Next Page (24)
Internet Marketing Tips - Index
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