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Internet Marketing Tips - Previous Page (23)
happy when he sees you've bought him a new
tool box!"
Use blue, underlined text links. People have
been conditioned to think that blue, underlined texts
are links. You do not want to lose visitors by using
a different color. I would also use text links over
banner or graphic links because they have been
proven many times to out-pull banner ads. You
could place the graphic beside the text link though.
Set up a cross-promotion deal with another web
business. Allow them to sell your product as a back-
end product to their existing customer base. The
web business’ product should be related to your
product or service. If not, it may not sell that well
to a different target audience.
Sell your product in a package deal with other
web businesses. You can both advertise it and split
the profits. For example, if you are selling tennis
rackets, maybe you could partner with a tennis ball
business and package them together. It's a win/win
joint venture deal.
Rent your products out for a set period of time.
It's like selling but you get the products back to
rent again. You could make more profit in the long
run renting your products or services. People today
have less money and would rather rent than buy
something and only use it once.
Allow people to subscribe to your products. It
works best when selling information products,
services or memberships. You could charge them
per week, per month, per quarter or per year. It will
bring in secure residual income. Plus you can sell
your subscribers back-end products for single sales.
Allow people to lease your products. It's like
renting them but they have the option of buying at
the end of the lease. For example, if you were
leasing out computers, the customers would pay you
a monthly fee. If they returned the computer at the
end of their lease, you could lease it out again to
someone else, or even sell it.
Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions. Some people will just
participate on message boards so they can leave
their link but those people may end up buying your
product too.
Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.
This saves them time and effort searching for all
those links personally. If you update it often, they
will come back and revisit and maybe buy one of
your products.
Add an article section to your web site. People
will visit your web site to read and learn new
information related to their interests. You want to
have original content so people can't go anywhere
else to get it. You also want to update it regularly
so they will want to revisit your web site over and
over.
Add an archive of past e-zine issues to your web
site. Your new subscribers will visit your web site to
read the past issues that they've missed. Your old
subscribers might want to look up some information
or ads they remembered seeing in your e-zine.
Add a free e-book directory to your web site.
People will visit your site to download, study and
read new information. If you do add one, offer
e-book related products. Those people might decide
they want to create their own e-book and submit
it to your directory.
Add a free classified ad section. People will
Internet Marketing Tips - Next Page (25)
Internet Marketing Tips - Index
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