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Internet Marketing Tips - Previous Page (25)
They will want to subscribe in order to feel healthy.
Another example, "Dear Intelligent Subscriber".
They will want to subscribe in order to feel intelligent.
Allow your subscribers to collect things from each
issue of your e-zine. It could be e-books or software.
They'll tell others and those people will subscribe too.
For example, you could say, "In each issue of our
e-zine we will be giving away a new limited edition
business report! Collect them all!"
Tell people what their friends or family might say
as a result of them learning what's in your e-zine.
People care about what other people think of them.
For example, you could say, "Just imagine your wife
telling you how proud she is of you for starting your
own business!"
Make people feel like it's their idea to subscribe,
they will be less hesitant. For example, you could say,
"You are making a smart decision for subscribing."
Another example, "Thank you for making an
intelligent choice and subscribing to our e-zine!"
Plus you're assuming ahead of time they are going to
subscribe.
Allow other e-zine publishers or web site owners
to republish small nuggets or excerpts of information
from your free e-book with your byline or ad
included. That is another way to market your business
with the use of a free e-book.
Make extra profits from selling monthly updates
of your free e-book. You could also back-end sell
the extra, never-before-released chapters of your
free e-book. You’ll have a lot more people reading
your e-book and seeing your ad because it's free
and because you allow others to give it away. Plus
you can make more profit from it by selling extra
content.
You could have a famous and respectable
person on your banner ad representing your product,
web site or service. People will click because they'll
trust that person over you. For example, you could
say, "The famous (name) has even bought our
product! Click here to see why!"
Divide your free e-book into reports then allow
people to use them as bonus products for products
they sell. Just make sure they include your resource
box or ad with the report. If you want to, allow
them to sell the reports too.
You could end your ad copy with a free bonus.
When you give people a free bonus, it increases the
product's perceived value. For example, you could
say "You'll get 7 free bonuses for ordering before
(date)." Another example, "If you order this weekend
only you'll get the e-book (title)!"
Don't forget to use words that create emotion.
All people have emotions; people will have more
interest when they are emotionally attached. Use
words like mad, happy, angry, sad, excited, scared,
surprised, etc. For example, "Imagine how happy
you will be when you can finally afford taking that
exotic cruise!"
Sell more back-end products to your existing
customer base. You’ve already created rapport and
trust, and proved your credibility to them. That's why
it’s usually easier to sell to them the second time. Sell
back-end products that relate or complement the
first product you sold them.
Make it a practice to upsell to new and existing
customers. After they decide to buy one product,
offer them another product at the point of purchase.
You already have them in a "yes set" because they
are going to buy your main product.
Cross-promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost. The other
Internet Marketing Tips - Next Page (27)
Internet Marketing Tips - Index
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