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Internet Marketing Tips - Previous Page (26)
business should have the same target audience. For
example, if you’re selling picture frames, you could
team up with a photography studio.
Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost. The joint venture
deals could be trading advertising, barter products
or services, joining an affiliate program, swapping
business strategies, etc.
Start an affiliate program for your business. You
will be able to spend less profits on risky advertising
and spend more money on guaranteed sales. Your
only goal would be to persuade affiliates to sign up,
train them and keep them selling for you.
Trade advertising with other businesses to save
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc. If the other business doesn't
want to trade, offer them something extra in return.
It could be extra ads, free products, commission,
extra advertising time, etc.
Outsource part of your workload. This can save
on employee costs, equipment costs, taxation costs,
expansion costs, etc. You should keep the work
you enjoy doing and get rid of the rest. You need
the extra time to enjoy life.
Add low cost bonuses to your offer that have a
high perceived value. It could be Members Only
sites, e-books, consulting, e-reports, etc. Make
sure they are original and no-one else is giving them
away.
Use viral marketing to promote your business on
the Internet. Give away freebies with your ad copy
included on them so others can give them away. It
could be e-books, software, reports, autoresponders,
web space, e-mail accounts, etc.
Follow up with all your prospects. You can use
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc. You could follow up to make
sure they don't have any problems or questions, then
just mention another product you are selling.
Tell your potential customers special events your
business has sponsored. It could be charities,
fundraisers, charity auctions, etc. You could tell your
prospects that you will donate a percentage of their
order amount to charity. This could increase your
profits because it might persuade them to buy more.
Tell your potential customers about any mergers
or joint ventures with other reputable organizations
or businesses they would recognize. If they like or
trust those businesses, it will help your profits when
they know you are teamed up with them. Plus it
can instantly brand your business.
Tell your potential customers some valuable info
within your ad copy. This will create rapport with
them. It could be tips, how-to information, case
studies, etc. Also design and start your ad out like
a free report or article. People will be less hesitant
to read it.
Tell your potential customers about reviews of
special events your business attended. It could be
trade shows, seminars or conferences. You will
be informing them and selling to them at the same
time. Plus if they attended the same event, then you
both have something in common which can help
persuade them to buy.
Tell your potential customers stories about your
customer service. It could be how you helped a new
customer, an award you won, etc. For example, you
could say, "The other day a woman called and
wanted to know if she could get a refund, because
she bought the wrong product and couldn't afford
to buy the other one till she got a refund. We said,
‘Of course you can’ and even made her refund a top
priority."
Tell your potential customers stories about your
employees. It could be about why they like to work
Internet Marketing Tips - Next Page (28)
Internet Marketing Tips - Index
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