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Internet Marketing Tips - Previous Page (27)
for you, their personal profile, etc. For example, you
could say, "Our Human Resource Director, Susan,
said she loves working here because we are all so
polite, caring and friendly."
Tell your potential customers about the mile-
stones and goals your business has achieved. It
could be a sales goal, customers served goal, etc.
For example, you could say, "Last year we
answered over 100,000 customer service calls and
e-mails, and solved every problem our prospects
and customers had."
Tell your potential customers about the innovations
your business has discovered. It could be inventions,
new technologies, patents, new products, etc. Your
prospects and customers will be impressed that you
are constantly researching new ways to make their
lives better.
Tell your potential customers the things you have
done to improve your product. It could be lighter,
faster, heavier, slower, etc. You could show pictures
of your product before and after you improved it.
This tells your prospects that you care about them
and that you want their experience with your product
to be really good.
Tell your potential customers a little history or
past information about your business. It could be
how it started, how you got the product idea, etc.
This kind of information helps your prospects and
customers know more about the kind of business
they are buying from and makes it a more personal
experience for them
Publish testimonials for your free things. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
Another tip is to give testimonials for other people’s
freebies. They might publish it on their web site. You
can using include a link back to your web site too.
Give your visitors a good time so they will visit
your web site again. Use a few jokes, humorous
graphics and funny stories. You could also provide
a free online game they can play on your web site.
If your visitors like it they will revisit again and again.
Plus they might tell other people about it.
Make money from web sites that don't have an
affiliate program by doing a joint venture. Set up
the affiliate program through a third party for them.
By doing that for them you could require that you
become their only affiliate. You would instantly
become a super affiliate because you would be the
only one with no competition.
Build rapport with your potential customers by
teaching them something new. Provide them with
free e-books, articles, tips, courses, etc. Offer them
a free weekly e-zine. Include new, original articles,
interviews with experts, case studies, web site
profiles, news stories, etc.
Allow your visitors to collect things from your
web site so they will stop back again and again.
It could be a series of software, e-books or articles.
People like to collect things because it's a goal. It
makes them feel good because every time they
collect a new item, they are fulfilling their goal.
Keep each page of your web site consistent or
similar. Use similar text fonts, colors, graphics
and background on every page. If you have one
web page that is blue, one that is red and one that
is orange, it doesn't look professional. It would look
like you just threw it together and didn’t think things
through. Would you buy a product from someone
who gave you that impression?
Build a popular directory of freebies. It will draw
a lot of traffic to your web site and you can request
that people who submit free things place your link on
Internet Marketing Tips - Next Page (29)
Internet Marketing Tips - Index
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