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Internet Marketing Tips - Previous Page (28)
their home page. You could also trade links with
other freebie sites or submit your own free items to
their web site.
Create traffic generators that people can add to
their site without doing all the work. It can be an
article directory, freebie directory, web tool, etc.
You just create it on your web space and maintain
it. All your visitors would have to do would be to
link to it.
Challenge your visitors to buy your product or
service. People love a good challenge. Tell them
if they can find a flaw, you'll give them a refund.
You could also dare them to buy your product.
A dare also gives them a challenge. For example,
you could say, "I dare you to try out our product
for a week. I doubt you will ever return it for a
refund."
Consider outsourcing part of your work load to a
virtual assistant. You won't have to pay the extra
employee costs and you can save precious time.
Virtual assistants can do a number of tasks: writing,
editing, web page/graphic design, secretarial,
accounting, bookkeeping, marketing, copywriting
and much more.
Increase your traffic by holding free teleclasses.
You can refer people to your web site for more
information. You can also mention things you sell at
the end or during the teleclass. You could offer one
daily, weekly or monthly. You could also invite
other experts to speak and teach.
Add an extra profit stream by selling the reprint
rights to your web site content. They could be
articles, e-books, reports, etc. Allow people to
compile them into an e-book and sell it. Just have
them include your ad copy and link back to your
web site in the e-book. You could also have people
give the e-book away.
Spy on and study your competitors by buying their
products. You'll find out about their customer service,
follow-up marketing, upsell offers, etc. You'll also
get new ideas for your own business. Even contact
your competition and ask them to do a joint venture
offer with you.
Tell your prospects that your product tastes,
smells, sounds, looks, or feels better. When you
target the senses, you're triggering human appeal.
Your senses also send the information to your
brain and subconscious mind. Your prospect may
be persuaded to buy because he or she imagined
how something tasted.
Create an e-mail discussion list. The list should be
related to your web site's subject. Place your ad on
all posts and it will remind people to visit your site.
You could list your e-mail discussion list at online
e-mail list directories. Just type in the keywords
"e-mail discussion lists" into the search engine of
your choice.
Prove your product is a bargain. Add a lot of
freebies to your offer or, if you've sold the product
for a higher price before, show them the difference.
For example, you could say, "Order our product for
only $19 before we raise it back up to $29! That's a
huge $10 savings!"
Make your web site more useful. Sell ad space,
generate hot leads, answer visitors’ questions, offer
free content, be news friendly, etc. There are so
many things you can do to make your web site more
appealing and profitable. It's a good idea to regularly
surf the web and study other web sites for ideas.
Make the most of each visitor. Sometimes they’ll
think your price is too high. You should provide a
variety of similar products at different price ranges.
Offer free products, free trial or sample products,
Internet Marketing Tips - Next Page (30)
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