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Internet Marketing Tips - Previous Page (31)
include no ads in the extra issue because you’re
charging a subscription fee.
Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message. Haven't you ever visited a web site which
had graphic ads, text scrolling and flashing words
all crammed together? If you have, it was likely you
found it confusing and hard on the eyes and you just
said ‘forget it’.
Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitor's
attention and interest; make every word count. Use
short words, phrases, sentences and paragraphs.
Also highlight attention-grabbing words like love,
money, sex, etc.
Don't make the mistake and think that everyone
will totally understand your web site message. Use
descriptive words and examples to get your point
across more smoothly. Don't use hard to understand
words that they might have to look up in a dictionary
because they won't, they'll just leave your web site.
Don't write your strongest point or benefit only
once. You should repeat it at least 3 times because
some people may miss it. Also when you repeat
something it gets stored in your prospect’s brain
easier. This may persuade them to buy later on
down the road because they will remember it when
they really need or want your product.
Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub-headings. People don't have time to search
and read through every word. It's also harder to
read online than offline. But you could remind them
they could print out your web page to read it later
when they are offline.
Don't use site content your target audience isn't
interested in. If people are coming to your site to
find information about fishing, don't include soccer
content. That rule also applies to your free e-zine,
your free e-book, the products you sell, the affiliate
programs you promote, etc.
Don't use 50 different content formats all over
your web site. Try to use only one or two of the
same fonts, text sizes, text colors, etc. You don't
want your visitors getting frustrated because they
have to keep refocusing their eyes. Plus it looks
unprofessional not to have a consistent look
throughout your web site.
Offer easy navigation. People will leave quicker
if they have a hard time finding what they're looking
for. Don't get them lost or they will leave. You could
have a keyword search box, a side, top or bottom
navigation bar, a web site map, etc.
Don't let selling words and phrases go unnoticed.
Highlight important words and phrases with color,
bolding, italics, underlining, etc. Also think about
about each and every word you use on your web
site. Ask yourself "Is this word going to persuade
them to buy my product, join my affiliate program,
subscribe to my e-zine”, etc.
Form a strategic alliance with other related but
non-competing businesses. You'll be able to beat
your competition by selling to a larger audience,
sharing advertising costs, trading business strategies,
bartering both goods and services, gaining new
products to sell, packaging products together, etc.
Address your targeted audience on your business
site. For example, "Welcome Internet Marketers".
If you have more than one, address them all. When
you want to get their attention in the ad copy, you
could say, "Attention! All Internet marketers,
business owners, opportunity seekers and other
entrepreneurs."
Make sure your content and graphics are
relevant to your web site's theme. You wouldn't
Internet Marketing Tips - Next Page (33)
Internet Marketing Tips - Index
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