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Internet Marketing Tips - Previous Page (32)
want to use a bird graphic on a business web site,
unless the bird had a business suit on or was doing
something business related. That would grab your
prospects’ attention and the bird would convey the
impression that you sell to businesses or that you
are a business.
Alert visitors by e-mail when you add new
content to your web site. This will remind people to
revisit your web site. For example, you could say
on your web site, "Sign up to our opt-in list to be
reminded in the future when our web site is updated
or we add new products.”
Offer a way for visitors to contact you on each
web page. List your e-mail address, fax number and
phone number. If you're selling a product, remind
them to order on each page. If you’re giving away a
free subscription to your e-zine, remind them to
subscribe on every page.
Give people the option of viewing your web site
offline. Offer it by way of an autoresponder message
or by a printer-friendly web page. They may forward
it to their friends or family members if it’s an e-mail
or they may give it to them if they have it printed out.
Make sure that at least 50% of your content is
original. The other option is to offer something else
original other than content, like software or an online
utility. You need to offer something they can't go
anywhere else to get. Then they can't think, “Well I
saw another web site that has that same free e-book
so I'll just go there instead.”
Offer your visitors incentives for revisiting your
web site. You could give them new content, e-books,
software, e-zines, etc. Offer a new weekly contest
so they have to revisit every week to re-enter. Offer
a new, original freebie every week so they have to
revisit. You can just ask them to sign up to a reminder
e-mail list.
Publish FAQs for your business, products and
web site. They could have questions about multiple
parts of your business. You could answer questions
about your products, business, web site, free e-zine,
affiliate program, message board, chat room, free
e-book and other services.
Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave. It's a good idea to go through
your whole web site and check all your links once
in awhile. There are also software programs that
can do it for you too.
Organize your web site in a logical and profitable
sequence. You don't want to give away a freebie
before they learn about the product(s) you're selling.
Make your visitors see at least one or two of your
ads before they get to your freebie. Then include
those ads somewhere in or around your freebie.
Use plenty of examples in your ad copy. This
will allow your whole target audience to understand
your sales pitch completely. If they don't understand
your product offer, how do you expect them to buy.
Have a few younger kids read it. If they understand
it, you’ll know an older person will definitely
understand it.
Gain extra credibility by using terms your readers
may not understand but can follow, by explaining
them in simple terms. This will show you're an expert.
People often find it interesting to see new words
as they could get bored seeing the same old words
every day.
Reveal how excited you are about the product.
Internet Marketing Tips - Next Page (34)
Internet Marketing Tips - Index
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