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Internet Marketing Tips - Previous Page (33)
You could use words, or even a picture of yourself
looking very excited. For example, you could say in
your ad copy, "I'm super EXCITED about our new
product!" Another example, "I'm so PUMPED UP
about our new product I can't wait to tell you about
it!"
Tell your target audience you were in their
current position. Next, tell them how your product
pulled you out of that position. For example, you
could say in your ad copy, "Don't worry, I used to
be just like you. I was way over my head in debt.
But I decided to create a financial formula so no
one else would ever go through all the pain and
humiliation of bankruptcy like I did."
Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
People love to gamble and most are greedy. You’re
just using it to your advantage so you can sell them
your product or service. Some people like to gamble
just because it's fun.
Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind. For example, you could
say in your ad copy, "Where do you want to be
weight-wise in the next 5 months?" Another example,
"Do you want to weigh that much or more 2 years
from now?"
Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself).” Another example,
"It's (your name) here, I'm going to tell you about..."
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon
a time ..." Another example would be, "Last year,
one of my friends and I were..."
Use less than seven points in your ad copy. If
you start revealing too many topics, your readers
might get confused and quit reading. Your points
could be your benefits, guarantees, testimonials,
closing, opening, postscripts, and headline. Some
other points would be features, case studies,
customer lists, etc.
Use a "P.S." at the end of your ad copy. This
is where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for the
low price of ($)!" Another example, "P.S. I can not
guarantee the (No.) bonuses will be here tomorrow!"
Publish a free e-book and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers. For example,
"FREE E-book Worth Over ($)!" Another example,
"Increase Your Traffic By Giving Away This Free
E-book!"
Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc. For example,
offer people a free e-zine then you can sell them
e-zine classifieds. Another example, sell your own
product then follow-up with a back-end offer from a
related product from an affiliate program you have
joined.
Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell to. For
example, "You're really intelligent for taking time
to read this ad copy." Another example, "You're a
Internet Marketing Tips - Next Page (35)
Internet Marketing Tips - Index
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