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Internet Marketing Tips - Previous Page (34)
winner because you're trying to get over your
obstacles."
Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market. For example,
you could survey your e-zine subscribers or web
site visitors and just ask them what kind of products
they are interested in buying.
Sell your back-end products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell. For
example, if you were selling perfume you could
offer make-up as a back-end product. Another
example, if you were selling coffee you could sell
coffee cups as a back-end product.
Sell only a few products on your web site instead
of a large amount of products. Too many choices
can overwhelm your visitors and they won't buy. If
you really want to offer a lot of choices, offer one
of the main products as a bonus if they buy
something. For example, "Buy One Of The Products
Below And Get A Free E-book!"
Include content and free items on your web site
that promote the products you're selling. If people
don't read your ads, they may read what you’re
offering. For example, if you have freebies they can
download, like software, include your ad in it.
Another example, if you publish free articles, place
your ad in the middle or at the end of the article.
Remind your visitors that you're human, not just
a web site. You could publish information on your
family life, show a picture of yourself, publish your
profile, etc. For example, show a picture of your
family on vacation. Another example, show a picture
of yourself doing one of your favorite hobbies.
Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This'll add credibility to your business.
For example, Contact us by email ####@#####,
by phone ###-###-####, by fax ###-###-####,
etc.
Sign up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site. You could tell people
on your web site about the awards you’ve won.
For example, "Here are all the awards we have
won in the past (no.) years:.."
Join online business associations or clubs. If you
join, they will usually list all their members on their
web site. It will give your business extra exposure.
You could tell people on your web site the business
clubs and associations you belong to. For example,
“Here is a list of all the business associations we
belong to....”
Utilize a simple form of viral marketing. Write, or
have someone else write, a small report with your
ad included in it and allow others to give it away.
For example, in your report say, "You have our
permission to give this report away." Another
example, “Give this report away to your visitors or
newsletter subscribers.”
Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad. For example,
“Please send us your comments, good or bad.”
Another example, “Let us know how we can improve
our web site or product.”
Design your packaging so it sells your products.
Utilize colors and lettering that make your product
more attractive to your prospects. You don't want
colors that make it hard to read. For example, you
don't want dark blue letters on a black background.
Compare your product's guarantee to your main
competitors. Find a niche where you can design
Internet Marketing Tips - Next Page (36)
Internet Marketing Tips - Index
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