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Internet Marketing Tips - Previous Page (35)
your guarantee to be more powerful. For example,
“Our guarantee is twice as strong as our competitors
because we give you double your money back.”
Another example, “Unlike our competitors’
guarantee, you have three times as long to try out
our product before you are charged.”
Try not to assume your audience understands
everything in your ad copy. If you have words they
may not know the meaning of, define them. For
example, “When I say the word, I mean...” Another
example, “You may not understand the word ( ), it
means...”
Build alliances with other online businesses. You
could trade links or ads, create joint venture deals,
cross-promote your products, etc. For example, if
you sell movie videos, you could trade links with a
theater web site. Another example, if you sell baby
dolls, you could create a package deal with a doll
clothing manufacturer.
Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, e-books, software, etc. For
example, you could create mini-directories within
your web site. It could be an e-zine directory, free
e-book directory, article directory, etc.
Compete with the highly branded businesses by
practicing good customer service, strong product
quality and speedy service. For example, tell your
prospects your business isn't branded because you
spend more of your money on customer care instead
of big advertising campaigns.
Design your web site to be a targeted resource
center. Choose one subject and build on it. You'll
gain repeat visitors who are interested in that topic.
For example, many web sites deal with the general
web site marketing topic. You can create a more
targeted, loyal audience if your topic is specific,
like viral e-book marketing.
Offer something that is really free. If people go
to your site and what you said was free really wasn’t,
you'll lose their trust and they won't buy anything.
For example, "Free Marketing Software! No
purchase is required." Another example, "Free
Investing Report! You don't need to buy anything!"
Add a chat room or message board to your web
site. People want to interact with other people who
have the same interests as them. For example, you
could say on your web site, "Chat With Other Web
Marketers!" Another example, "Talk With Other
Cancer Survivors."
Entice people to link to your web site by giving
them something free in return. This'll increase your
ranking in some search engines. For example, you
could say on your web site, "Reprint Our Articles
On Your Web Site!" Another example, "Give This
E-book Away To Your Own Visitors!" Just make
sure they link to your web site in order to give the
items away.
Trigger your readers’ emotions in your ad copy.
For example, if you sell a book on gambling tips, tell
them the feelings they'll get when they win money. It
could be the relief of getting out of debt or the
excitement of being wealthy. Another example, if
you sell a self-help cassette on getting over shyness,
you could describe the feeling of having confidence.
Make sure your site looks good in all browsers.
You could be losing sales because it looks distorted
in some web browsers. For example, would you
buy a product from a web site that had the text all
chopped up, had images out of place or had
distorted colors? I doubt it.
Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.
For example, you could say, "By subscribing to this
Internet Marketing Tips - Next Page (37)
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