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Internet Marketing Tips - Previous Page (36)
e-zine we occasionally send out solo ads from our
advertisers. This is how we can afford to give you
this quality and original information for free."
Ask people questions in your ad copy that make
them think about their problems. For example: "Do
you want to be free of debt? Do you want to buy all
the things you dream about?" More examples, "Do
you want to find the love of your life?” “Do you
want to share your life with someone you love?"
Magnify the size of your prospect's problem in
your ad; show how your product can solve it. The
bigger the problem, the more sales you'll have. For
example, you could say, "Imagine if you never get
out of debt. Imagine falling further and further
behind paying your bills. Well now you won't have
to experience any of these problems again if you
purchase..."
Invest a percentage of your profits right back
into your business. Spend it on marketing, product
improvement, customer service, advertising, etc.
For example, you could take 20% of your profits
and buy some paid advertising. Another example,
you could take 10% of your profits and hire a
another customer service employee.
Advertise your web site with banner ads that are
animated and include a call to action. You must grab
people's attention and get them to click. For
example, you could have flashing lights like they use
in Las Vegas. Another example, you could use
"Click Here Now" or "Click Here To Visit".
Use pop-up windows or advertisements on your
web site. They grab your visitor's attention because
they jump right out at them. For example, you could
use one to get people to subscribe to your free
e-zine. Another example, you could offer them a
surprise bonus for buying in the next few minutes
with a timer counting down.
Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web
site promotional ideas you can. For example, take
notes either while you’re reading the e-book, or
afterwards. Write down a list of tips you could
apply or use for your own business.
Analyze all your promotional efforts. Concentrate
on the ones that work and drop the ones that don't.
Don't waste your valuable time. For example, if you
have an affiliate program that hasn't made a sale for
two months, drop it or test a different ad. You want
all of the ‘real estate’ space on your web site making
some kind of profit for your business.
Get the most from each one of your visitors. Ask
them to subscribe to your e-zine, participate on your
message board, bookmark your site, etc. One of the
most effective ways to persuade people to do
anything is to give them a freebie or strong benefit
for taking the action you want them to. For example,
"Get 4 Free Profitable E-books For Subscribing To
My E-zine!"
Use text links if your banner ads are not pulling
traffic. People don't ignore text links as much as
they do banner ads. You should treat your text link
like a sales letter headline. For example, "How To
...”, “FREE...”, “Breaking News!....” “Warning!....”,
“....Exposed!” etc.
Trade content with other e-zine publishers or web
sites. This is a powerful and effective way to place
your links on other targeted web sites. For example,
trade articles with other e-zine publishers. Another
example, you could trade free e-books and give
them away to each other.
Keep your product available for your customers
at all times. If you have to back-order it, they may
Internet Marketing Tips - Next Page (38)
Internet Marketing Tips - Index
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