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Internet Marketing Tips - Previous Page (3)
allowing people to give it away to others for free.
Use a lot of headlines and sub-headlines on your
web site. This will hold people’s attention and keep
them at your web site longer. Sometimes people
don't have time to read a whole sales letter. This'll
allow you to sell to people who are skimmers. Plus
it will get the reader’s full attention at the same time.
Take advantage of popular fads. If something is
popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.
You could also send off a quick article or press
release about it to get free publicity. You could also
do this with popular search engine keywords and
phrases.
Allow your prospects to choose between a retail
or wholesale price. Of course you need to make a
profit on the wholesale price. Just charge people a
monthly or yearly membership fee to always get your
products at wholesale cost. Your business would be
like the offline wholesale shopping clubs.
Allow other related web sites that don't have a
chat room to link to yours. They'll get use of a free
chat room and you'll draw extra traffic to your site.
Just publish your ad right above the chat room
area. Your ad will draw extra exposure from all the
other web sites sending traffic to it.
Increase the perceived value of your free things
or bonuses by including the retail dollar amount the
freebies would normally sell for. For example, you
could say, "Bonus 1# Marketing Tips Newsletter
(a value of $120)." Another example, "Get 7
Bonuses With A Retail Value Of $345! That more
than pays for your purchase!"
Create your own web ring. You will gain highly
targeted traffic to your web site and others will link
to your site because they'll want to join the ring. For
example, if you were selling products to net marketers,
you would want to start an online marketing web ring.
You would then draw your target audience.
Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.
For example, you could say, "Read 250 Free Net
Marketing Tips So You Can Increase Your Sales!
Plus Check Our Wide Selection Of Online
Marketing E-books!"
Make your visitors feel comfortable at your web
site. Give them your main business address. Your
visitors may not trust you if you're using a P.O. Box.
If you want to make them feel really comfortable,
give them your business, home and cell phone
number. Then they will know they can get hold of
you if they need help.
Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
extra convenience without having to contact you.
Of course there are some questions you can't
answer by using Frequently Asked Questions. You
will get questions that you never thought of, but you
can just keep adding them to your list.
Buy advertising space on discussion board web
sites. They are usually arranged by subject; that
makes them highly targeted. For example, if you are
selling gardening tools, you would want to advertise
on gardening, farm, tool and lawn-related discussion
boards.
Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s
attention. Submit it to free e-zine directories on the
Internet. Advertise it on your web site. Offer a freebie
Internet Marketing Tips - Next Page (5)
Internet Marketing Tips - Index
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