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Internet Marketing Tips - Previous Page (39)
eliminate your financial problems.”
Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too. For example, you could
say, “Thanks for purchasing our business e-book. If
you like it, don't forget we offer a monthly update
service for the e-book for only $4.95 a month.”
Gain an advantage over your competition. You
should find one benefit your competition doesn't
offer and use it as your main selling point. For
example, if your competition doesn't offer free
shipping, you should find a way to afford to offer
free shipping. One way would be to charge other
businesses for inserting ads in your product package.
Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc. For
example, you could say, “Forward this e-zine to
your friends or family.” Another example, “We
accept ad trades from other e-zines.”
Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail. For
example, you could say, “Sign up to be reminded
by e-mail when this web site is updated in the future.”
You could also subtly mention a product you are
currently selling.
Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.
For example, if they are business e-zines, you want
to write articles about starting a business, marketing,
advertising, cutting costs, joint ventures, etc.
Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads. For
example, you could say, “How To Accept Credit
Cards Without Forking Over Money For A
Merchant Account.” Another example, “How To
Get To The Top Of The Search Engines Without
Being Listed.”
Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.
For example, "Read our Frequently Asked
Questions first. It may answer your question and
save you waiting for one.” Another example,
“Check Out Our FAQ Page If You Have Any
Questions."
Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.
For example, if you wanted to trade ads with an
e-zine that had double the subscribers you do, they
may not trade but if you offered the e-zine owner
an extra ad, they might.
Beat your competition by giving away a similar
product or service that they charge for. It could
be add-on products, warranties, servicing, etc. For
example, you could say, "Unlike our competition we
don't charge extra for batteries." Another example,
"Our competition charges up to ($) a year for soft-
ware upgrades, we charge $0!"
Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.
For example, you could say, "Participate in our
online message board and get the FREE report!
How To..." Another example, "Get this free e-book
for just chatting in our chat room!"
Instead of starting an affiliate program, start a
referral program. Give people discounts and free
products for referring people to your site. For
example, you could say, "Get a free e-book
software for referring just 3 people to our web site."
Another example, "Refer just 2 people to our web
Internet Marketing Tips - Next Page (41)
Internet Marketing Tips - Index
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