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Internet Marketing Tips - Previous Page (40)
site to get a 20% discount on our new e-book!"
Offer free original content. It's important to give
your visitors information they can't find anywhere
else. If you're the only source, they'll visit your site.
For example, if you write business e-books you
know they are many of them out there, but if you
added an unrelated topic with the business content,
like science, it would be more original.
Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better. For example,
you could say, "FREE Accounting Software!" You
could also use the software for viral marketing. Just
place your ad in the software and allow people to
give it away.
Hold free contests or sweepstakes. Most people
like to win things. If you can fulfill that need, people
will stop by to visit. You can also capture people's
e-mail addresses. For example, "Sign up for our
contest for a chance to win a new computer! You
will be notified via e-mail."
Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience. For example, if you had a free
e-book directory you could advertise your web site
by saying something like "Get 1000 FREE E-books
When You Visit (your web site address)."
Offer a free e-zine. Most people love to get free
information that's e-mailed to them regularly. This
saves them time and money. For example, you
could say, "Sign up to my e-zine and learn about
(topic) every week for absolutely free!" Another
example, "Free Weekly Business E-zine - Save time
and money learning (topic)!"
Make your web site look professional. You
want to have your own domain name, easy
navigation, attractive graphics, etc. For example,
wouldn't it make you think twice about buying from
a free domain name web site? Another example, if
you get confused or lost at a web site, don't you
immediately click out of it?
Let people read your ad before they get to your
freebie. When you use free things to lure people to
your web site, list them below your ad copy. For
example, haven't you ever downloaded a free
e-book and read it right away without looking at
the rest of the web site?
Attract the target audience who would buy your
product or service. A simple way to do this is to
survey your existing customers. Another idea would
be to address them with their group name. For
example, "Dear Web Marketers..." , "Attention All
Gardeners - Listen Up!", etc.
Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate. For
example, run the ad you have ready and see how
many orders you get in a week or month. After that
change the headline or closing and see how many
orders you receive. Continue tweaking your ad till
you get the highest amount of orders per visitors or
viewers.
Give people an urgency so they buy ‘now’.
Many people could be interested in your product
but they’ll put off buying it until later and eventually
forget about it. For example, "Order Before Aug
15, 2002, and get 2 Bonuses Valued at ($)!"
Another example, "Order Now! Only 1000
Members Will Be Accepted."
When you ship people the first product they
bought, insert a flyer or brochure for your back-end
product in the package. For example, if you're
selling a book about gardening, you could slip in a
Internet Marketing Tips - Next Page (42)
Internet Marketing Tips - Index
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