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Internet Marketing Tips - Previous Page (41)
flyer about a packet of seeds you're currently selling
into the box you are shipping.
Give customers a free subscription to a Customers
Only e-zine when they buy your product. You could
include your ad for your back-end product in each
issue. For example, you could say, “When you order,
you will get a free subscription to our e-zine about
e-books.” The customers will also see your ads
every week and that will increase their tendency to
buy again from you. Plus a free e-zine is a good
bonus to lure them to order.
Send your customers greeting cards on holidays
or on their birthday. Include a small advertisement
inside the card for your back-end product. For
example, the card could say "Happy Halloween!
To celebrate this holiday we are offering you 30%
off our new book titled..." Another example,
"Happy Birthday! For a gift we are giving a free
sample of our new book titled…If you like it, you
can get the full version for only ($)."
Tell your prospects that your product is easy to
use. People don't want to buy a product that they
have to read a 100 page instruction manual. For
example, "Our software is user-friendly, it takes you
step-by-step." Another example, "You'll get a simple
3 step instruction manual that walks you through the
whole scanner set-up."
Send customers a free surprise gift after they
order your first product. You could attach another
ad with the free gift for your back-end product. For
example, "Unadvertised Surprise Bonus! A free
copywriting e-book!" Then inside the e-book have
subtle ads for the product(s) you're selling. Above
or below each page. You could also mention them
within your content.
If you're selling an electronic product, like an
e-book or report, include your ad for your back-end
product somewhere inside the electronic product.
For example, on the last page, title page, index, table
of contents, glossary, etc. If you liked the product,
wouldn't you buy again from that company?
Tell your prospects how long you've been in
business for. People think if you've been in business
for a while, you have more credibility. For example,
"We've been in business for (no.) years!" Another
example, "We've been serving businesses since
1935!"
Contact your customers by phone and ask them
if they were happy with their purchase. You could
tell them about your back-end product. For example,
"I'm calling to thank you for purchasing our (product).
I wanted to make sure you were happy with it and
tell you about our new (your back-end product)..."
Tell your prospects your product is compact or
light. People may want to take the product on a trip
or don't have much room where they live. For
example, "Our (product) only weighs (no.) ounces!"
Another example, "Our (product) fits inside your
pants’ pocket!"
Ask your customers if they want to be updated
in the future when you have new product offers. You
could have them sign up to receive e-mail or snail
mail updates. If they sign up this usually means they
really like and trust your business because they
know ahead of time all they will be getting are
product offers. These people will be the easiest to
sell to.
Use reward programs to keep people revisiting
your web site and buying your products. You could
reward them with gifts or discounts for revisiting or
buying. For example, you could say "Buy Over ($)
Worth Of Products And Get (product) Free!"
Another example, "Buy (no.) E-books And Get A
Internet Marketing Tips - Next Page (43)
Internet Marketing Tips - Index
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