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Internet Marketing Tips - Previous Page (42)
50% Discount!"


Publish e-zines for other web sites to increase
your traffic. You could do it at no charge and in
return just ask for a sponsor ad in each issue. For
example, if they want to publish once a week
you would get 4 ads a month in their e-zine. You
could also opt to get your articles published in the
e-zine too.


Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading classified
ads because it gives your ad instant credibility. For
example, you could say "I can't believe they give this
e-zine away for FREE! I would pay at least ($) for a
subscription to it!"


Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product. For
example, you could say, "This product will be
launched on July 27, 2002! If you sign up to be
one of the first to be notified by e-mail when it's
launched, you will get a special introductory price
of ($)."


Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you're excited and use exclamation points.
For example, "This product has fulfilled my wildest
expectations and then some! I can't wait to use it
again! I'm so excited that I can now buy all the things
I could only dream about!"



Use incentives to gain referrals if you don't have
an affiliate program. Tell people when they refer
customers you will award them with free products.
For example, you could say "Get 5 FREE E-books
If You Refer 5 Of Your Friends To Our Web Site!"
Another example, "Get Free E-book Cover
Software Valued At ($) When You Refer 3 People
To Our Web Site Who Buy!"


Tell your visitors the reason why you're having a
sale so they don't think your products are cheap. It
could be a holiday/seasonal sale or clearance sale.
For example, you could say, "Get 50% Off All Our
Products! We Are Making Room For Our New
Product Line!" Another example, "Get $10 Off Any
Pair Of Pants Only Through This Holiday Weekend!"


Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your offer.
For example, wouldn't you click out of a web site
that took 3 minutes to load? Of course most people
would - there are lots of other web sites on the same
subject.


Cut out words, phrases and paragraphs in your
ad copy that aren't selling or supporting your
product. This will stop people from getting bored
with your ad. You want every word of your ad to
persuade the reader to buy.


Tell your prospects that you stand behind all
your products. People want to know that you back-
up any claims you make about your product. For
example, "I personally guarantee my product will
work or your money back." Another example, "(title)
Research Inc. has documented, proven studies our
product will…"


Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an e-book, etc.
For example, you could sign you sales letter, "(your
name) Author of the e-book (title)." Another
example "(your name) Ph.D."


Automate your online business to save extra time
for marketing and advertising. You could use auto-
responders, time saving software, etc. For example,
you could say, “E-mail our autoresponder to get our
Internet Marketing Tips - Next Page (44)

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