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Internet Marketing Tips - Previous Page (43)
FAQs.” Another example, you could buy an e-mail
list software to automatically delete unsubscribers
and people who accidentally subscribe twice to your
list with the same e-mail address.
Host a free hall of fame or museum on your web
site. It should be related to your target audience. It
should attract people just like offline ones do. For
example, if your target audience is music buffs, you
could create a gallery of old, rare album covers.
Another example, if your target audience is baseball
card collectors, you could create a online museum
of old baseball cards.
Write your ideas on paper; both good and bad
ones. Don't get an idea and take the risk of forgetting
it; it could be your future income or success. For
example, you may have a whole list of ideas and
you could take two or three of them and create a
new product or service to sell.
Design your ad copy to target your visitors’ goals,
dreams and desires. Allow your product to attract
their emotional and physical needs. For example, if
your target audience is fantasy football fans, your
product could inform them of good players to draft
and strategies how to win. You could say "How To
Easily Win Your Fantasy Football League." Their
emotional needs are to win and beat the other
players.
Create a small treasure hunt. Allow people to get
a discount on a product you sell if they find a certain
object or graphic somewhere on your site. For
example, you could say "Find any misspelled word
in my ad copy and you will win a business e-book!"
Another example, "Find a hidden link on my web
site and win a never-before-released top secret
report!"
Have visitors sign up to receive promotional
merchandise at no cost. It can be hats, cups,
bumper stickers or anything with your web site
printed on it. For example, you could give a bumper
sticker with your web site address if they sign up
to your e-zine or mailing list. Another example
would be to sign up to get an electronic promotional
item like a message board for their web site.
Increase your traffic by creating other web sites
that relate to the latest new fad. You just advertise
your main web site on your fad web sites. For
example, if green watches become popular, create
an informational web site about them and submit it
to the search engines.
Load your site with a wide variety of content.
Your site will become known as an area of regular
reference for many of your visitors. For example,
you could get free articles from article directories
or find lists on your topic and publish them on
your web site.
Interview famous people who your visitors want
to know more about. Publish the interview in article
or audio format on your web site. For example, if
your target audience is business owners, you could
interview other business owners, business experts,
opportunity seekers, web marketers, affiliate
program owners, business authors, etc.
Tell people the purpose of your web site. When
they visit a web site and have to figure out what it's
about, they may get frustrated and leave immediately.
For example, you could tell them right in the title,
"Welcome To Larry Dotson's Web Business Center."
You could also publish a sub-title or description right
below it like, "Learn the secrets to selling online!"
People want to make more money. They may
want to start their own business, get a higher paying
job or invest in the stock market. This will make
Internet Marketing Tips - Next Page (45)
Internet Marketing Tips - Index
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