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Internet Marketing Tips - Previous Page (44)
them feel successful. For example, on your web site
you could start an affiliate program for your product
so they could make money selling it.
People want to save money. They may want to
invest for the future or save for a big purchase.
This will make them feel more secure. For example,
on your web site you could publish articles on how
to save or invest money. Another example would
be to give them free money-management software.
People want to save time. They may want to
work less and spend time enjoying life's pleasures.
This will make them feel more relaxed. For example,
you could install a time-saving navigation bar on
your web site. This will save them time when they
are browsing or searching through your web site.
People want to look better. They may want to
lose weight, tone their body, or improve their facial
features. This will make them feel more attractive.
For example, you could give away a free e-book
on losing weight. It really doesn't matter who your
target audience is - they are all human.
People want to learn something new. They may
want to learn how to change their car oil or build a
deck. This will make them feel more intelligent. For
example, you could publish a lot of how-to articles
on your web site. They need to be about things your
target audience wants to learn though.
People want to live longer. They may want to
get in shape, eat better or gain extra energy. This
will make them feel healthier. For example, you
could publish some exercise and nutrition strategies
and checklists on your web site. It really doesn't
matter who your target audience is as most people
want to improve their lifestyle.
People want to be comfortable. They may want
to relieve aches and pains or want to sleep in a more
comfortable bed. This will make them feel rested.
For example, you could give away a free report on
how to naturally relieve aches and pains for certain
parts of the body. Another example would be to
have a message board where people could chat
about those subjects.
People want to be loved. They may not want to
be lonely any more or they might want to start dating
again. This will make them feel wanted. For example,
you could provide some singles, dating and
relationship chat rooms on your web site. People
will be able to meet new people or find out how to
improve their current relationship.
People want to be popular. They may want to
be a famous celebrity or be more popular in
school. This will make them feel praised and
admired. For example, you could allow people to
submit articles or comments to your web site that
you would publish for the world to see. You could
also publish profiles or interviews with your web
site visitors.
Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file included. One
of the fastest ways to get your message noticed in a
newsgroup is to ask a question. For example, "How
do I..." or "Where do I…?" People have been
raised their whole lives to answer questions.
Spend money on targeted advertising instead of
mass media advertising. You don't want to waste
your ad dollars on people who aren't interested.
For example, you don't want to buy a business
opportunity ad in a football magazine unless it is
related to sports. If you are sending your ad to a
Internet Marketing Tips - Next Page (46)
Internet Marketing Tips - Index
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