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Internet Marketing Tips - Previous Page (45)
general audience, make sure they have a section for
your particular sub-set of that audience.
Increase your profits by concentrating on small
details. Improving small things like text size, color,
or graphics can really make a positive difference.
For example, if people can't read small text how are
they are going to buy your product? Another
example, why would somebody spend time at your
web site if your colors are all bright ones and hurt
their eyes?
Keep your offers flexible. If you offer a set price
for your product, you could offer the people who
can't afford it an optional payment plan. For
example, you could offer a Gold Plan for $47, a
Silver Plan for $37, a Bronze Plan for $27 and a
free plan to give them a taste of your product or
service.
Offer your knowledge or consulting as a bonus
product. You could offer a free 15- or 30-minute
consultation. This will add value to your product.
For example, you could say, "Get A FREE 30-
Minute Marketing Consultation!" You could also
offer it as a freebie to get them interested in buying
your product.
Personalize all your e-mail messages so they get
read. Include the recipient's name in the subject line.
This will grab people's attention quickly. For example,
wouldn't "(your name), Learn How To..." get your
attention more than just "Learn How To..."? I
figured you would say that.
Keep your web site consistent. You don't want
things on your web site that are unrelated to your
theme. For example, if you went to a web site and
one page was blue and the next page was pink, then
the next page was green, wouldn't you think very
hard before purchasing their product? It would look
very unprofessional to you.
Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software,
online services and other incentives. For example,
you could say, "Get A Free E-book For Subscribing
To Our Award Winning Marketing E-zine!" Another
example, "Receive A Free Ad In Our E-zine When
You Subscribe!"
Sell advertising space in your e-zine and on your
web site. This will create an extra income stream
for your business. For example, if you publish an
e-zine, you could sell classified ads, top sponsor ads
and solo ads. You could also sell advertising on
your "Thank You for Subscribing" page or e-mail.
Make your web site ready for the public. Have
an "About Us" page and clear descriptions of what
actions you want your visitors to take. For example,
you could say "My name is (your name). I started
this candy business back in 1975 with my brother
Jim. In 1999 we brought our business to the web
and now we ship our candies to 50 countries
around the world."
Don't just start advertising everywhere - plan out
your marketing. Locate places and publications that
your target audience would congregate around. For
example, if your target audience is gardeners, you
could search for gardening e-zines, web sites,
experts, message boards, chat rooms, web rings,
etc.
Make copies of your web site in many different
languages. This'll allow foreign speaking people to
read your web site and advertisements. For example,
if one of your visitors couldn't read English, would
they buy from you? It would be very unlikely. You
could just have all the languages of your web site
listed on your home page so they could click on the
one they could read.
Give your customers a surprise bonus for buying.
When you give customers more than they expect,
Internet Marketing Tips - Next Page (47)
Internet Marketing Tips - Index
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