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Internet Marketing Tips - Previous Page (46)
there is a good chance they will buy from you again.
For example, "Here is a surprise bonus! It's a Free
Report On How To…" Another example, you could
give them a surprise before they order, like a lower
price when they get to your order page.
Send greeting cards offline or online to customers
on holidays. You'll get the chance to increase your
orders by including your ad inside the card. For
example, you could say, "Happy Thanksgiving! To
make your holiday even more special, we are
offering you a 40% discount on any product listed
at our web site. Just visit http://www.(yoursite).com".
Market your products or services to your target
audience. For example, don't try to sell a football
in a cooking magazine. If you really wanted to be
creative though, you could sell a football in a
cooking magazine. Just offer a free recipe book
with each purchase. The person would think, “I get
the book and I will give the football to my son or
husband.”
Give people the option of buying other products
or add-on products when they decide to buy your
main product or service at the point of sale. For
example, if you were selling a TV, you could offer a
VCR at half off its regular price. Another idea
would be to offer a second TV for discount.
Think of new ways to attract people to buy your
products or services. You could add on extra free
bonuses, delivery options, payments options, etc.
For example, you could say, "You can pay for our
product in 3 easy payments of $19.95!" Another
example, "We won't bill your credit card for a full 60
days!"
Give other businesses the option of selling your
product. It could be a simple joint venture deal or
an affiliate/associate program. For example, you
could say, "Join our affiliate program and make 50%
commission on each sale!" Another example, "Sell
this product for us and we will drop ship it directly
to your customer!"
Follow-up regularly with all your prospects and
current customers. When people see your ad more
than once they are more likely to buy. For example,
in your e-zine you could have an article that mentions
your product. Another example, you could e-mail
them a special one-day sale you're having for your
product.
Learn sales ideas from reading and studying other
businesses’ advertising and marketing material. It
could be ads, brochures, TV ads, sales letters, etc.
For example, if you see an attention-getting headline,
rewrite it but don't copy it for your own product.
Another example, if you seen an ad with a
persuasive ‘before’ and ‘after’ picture, maybe you
could do that for your own product.
Enter to win awards for your web site. When
you display the award graphics on your web site,
it will increase your credibility and professionalism.
For example, wouldn't you rather buy from someone
if it's proven by a third party award web site that
they are professional?
You could offer your potential customers a free
sample of your product. If the sample proves what
you claim, there is a high chance they will buy it.
For example, if you are selling an e-book, give your
prospects a free excerpt or sample chapter. Another
example, if you are selling a print magazine, give
them some online examples of your content.
You could give your potential customers a free
trial of your product or service. Tell them you won't
bill them for 30 days. This takes all the risk away
Internet Marketing Tips - Next Page (48)
Internet Marketing Tips - Index
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