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Internet Marketing Tips - Previous Page (48)
products like e-books, software, subscription sites,
etc. It will be cheaper than running any kind of print
ads. For example, if you’re selling to entrepreneurs,
you would want to buy advertising space in business-
related e-books, reports and subscription web sites.
Increase your sales by adjusting your product or
service to attract other target audiences. This may
mean redesigning or adding to it. For example, if
you’re selling an e-book about how to increase your
online sales, you could rewrite parts of it so that it’d
also apply to offline businesses.
Test the prices of your product or service. You
may increase the perceived value by raising your
price while a lower price may decrease your sales.
One effective way to see which price to charge
would be to take one of your products and auction
it off at an online auction. This final bid would be
close to the price you need to sell it at.
Use your product's features to support all of your
benefits. Just because benefits are more important,
don't forget to list the features. For example, you
could say, "Our (product) is very easy to carry
because of our durable plastic cover."
Market yourself or your business as an expert.
Most people have been told throughout their lives
to trust and respect the authoritative figures in society.
For example, "Our (topic) business has the largest
selection in the world!" Another example, "I've read
over 200 books on Internet marketing!"
Train yourself and your employees to be polite
to all your customers, even if they're shouting. Solve
their problem quickly and it may even turn into a sale.
For example, you could have posters hanging in the
workplace. reminding staff to be polite, curious and
helpful to your customers.
Give your visitors a good impression when they
first visit your web site. Don't make a banner ad the
first thing they see at the top of your home page. For
example, if you visited a web site and it had a lot of
banners all over it, would you stick around to read
their offer?
Provide a privacy statement and all your contact
information on every page of your web site. This'll
persuade your visitors and prospects to trust you.
For example, if your contact information was only
on your home page and they had a question about
ordering one of your products on another page, they
might just get frustrated and leave your web site.
Publish a picture of yourself in your ad. This will
show people that you're not hiding behind your web
site and you're not afraid to back up your product.
For example, it could be a picture of you using the
product you're selling. Another example, it could be
a picture of you in a smart business suit.
List how many famous or respected people have
purchased your product in your ad. These people
should be fairly well-known by your target audience.
For example, you could say "Just look below to see
a list all the corporate clients we've helped!" Another
example, “We've had many experts buy our product
in the past, just take a look:…"
Publish the results of any tests your product has
passed in your ad. Your product may have passed
a durability test, safety test, quality test, etc. For
example, you could say, "Our product has passed
all safety tests required by law." Another example,
"We don't sell any product unless it passes our
rigorous durability test first."
Publish the results of any positive surveys you've
taken from your customers in your ad. Just survey
Internet Marketing Tips - Next Page (50)
Internet Marketing Tips - Index
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