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Internet Marketing Tips - Previous Page (49)
your current customers and list the results. For
example, "2557 first-time customers out of 2600
surveyed say they would buy our product again!"
List any publications which have written about
your business in your ad. It could be a product
review, on a top ten list, an article, etc. For example,
(title) magazine says...., (title) Times say....,
(title) news says..., etc. Another example, "(title)
magazine rates our product 10 out of 10!"
List any related books that you've written in your
ad. When you list a book or books you've written,
it gives you credibility because it shows you're an
expert. For example, you could say, " I've written
over ten books and e-books on marketing and
copywriting including the best seller..."
Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they'll relate that to your product.
For example, haven't you ever read an ad that made
you really want to buy, but the look of the web site
turned you off so much that you just walked away?
Publish any endorsements from famous people
in your ad. Some people will think if a famous
person enjoys your product, so will they. For
example, you could say, "Just look at what the
famous (their name) had to say!" Another example,
"Here's what marketing expert (their name) had to
say!"
Use a money-back guarantee in your ad. This
will remove the risk for your potential customers
and show them that you stand behind your product.
For example, "If you are not completely satisfied I
will give you double your money back!" Another
example, "You have no risk with our lifetime money-
back guarantee!"
Provide testimonials from satisfied customers in
your ad. The testimonials should include specific
and believable results your customers have received.
For example, you could say "(their name) from Ohio
said..." Another example, "A milkman from Miami,
Florida said that
"
Tell your prospects that you offer free delivery.
This may cost you a bit of money but you will gain
the extra customers to make up for it. For example,
"Unlike our competition we have free delivery!"
Another example, "FREE Shipping! To The First
500 Who Order!"
Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc. For
example, if you want to increase traffic, offer them
something for free. If you want to sell a product,
use benefits, limited time offers, bonuses, guarantees,
etc.
Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence. For
example, your headline could say, "Write Joint
Venture Proposals In Minutes!" Another example,
"Would You Like To Work At Home?"
Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc. For
example, "Five tactics for increasing your profits by
over 234%!" Another example, "How to write your
own e-book in 9hrs 11mins or less!"
List all the ways your product is different from
your competition's. Include in your ad copy all the
differences which make your product better than
theirs. For example, you could say, "Our product
comes with a 5 year warranty unlike the competition."
Another example, "Our competition doesn't offer
any bonuses but we offer 5 of them!"
Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results. For
example, use a picture of someone smiling while
Internet Marketing Tips - Next Page (51)
Internet Marketing Tips - Index
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