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Internet Marketing Tips - Previous Page (50)
using your product. Another example, use a picture
of someone who chose not to use your product,
showing the problems that weren’t solved.
Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
For example, if my target audience was business
owners and affiliate marketers, I would write down
things like - make money, increase sales, cut costs,
etc.
Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc. For example, you could say, "FACT:
Our product withstood an elephant walking over it!"
Another example, "(business name) Research found
that our product reduces stress by 325%."
Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.
For example, if you were selling a money-making
product, you could use a picture of one of your
actual checks.
Tell your prospects that your product has better
safety features. People want to feel safe when they
use your products. For example, you could say,
"Our product has tested safer than any other
product in our category." Another example, "Our
product comes with a safety lock and switch."
Try new business ideas and strategies. Do not
be afraid of changing what you're doing. You could
try out technology, advertising, marketing, etc. For
example, just because you are selling e-books
doesn’t mean you can't try selling printed books,
DVDs, videos, cassettes, software programs, etc.
Solve an existing problem for people. There are
thousands of problems in the world. Create a
product that can provide a solution to one of those
problems. For example, you could write an e-book
to show people how to market their product on the
Internet. Another example, you could advise people
on how to get out of debt.
Find out what's the current hot trend. You can find
out what the new trends are by watching TV, reading
magazines and surfing the net. Just create a product
that's related to the current hot trend. For example, if
the current hot trend is pop-up ads you could write a
report on how to create your own pop-up ad.
Improve a product that is already on the market.
You see products at home, in ads, at stores, etc.
Just take a product that's already out there and
improve it. For example, if you read an e-book on
starting your own web business and you think it
could be improved, write your own e-book about
that subject.
Create a new niche for a current product. You
can set yourself apart from your competition by
creating a niche. Your product could be faster,
bigger, smaller, or quicker than you competitor's
product. For example, if you sell downloadable
software, your niche could be that it downloads
faster than your leading competitor’s.
Add on to an existing product. You could package
your current product with other related products.
For example, you could package a football with a
team jersey and football cards. Another example,
you could package flowers with greeting cards, gifts,
candy, etc.
Reincarnate an older product. Maybe you have a
book that's out of print and is no longer being sold.
You could change the title, design a new front cover,
and bring some of the old content up-to-date. For
example, if you wrote a book about starting your
own bookstore, you could rewrite it to be about
starting your own online bookstore.
Ask your current customers. You could contact
Internet Marketing Tips - Next Page (52)
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