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Internet Marketing Tips - Previous Page (51)
some of your existing customers by phone or e-mail
and ask them what kind of new products they would
like to see on the market. For example, a customer
may tell you that he would like to see you offer
free consulting with each e-book you sell. If one
person thinks that, then usually more do too.
1Combine two or more products together to create
a new one. For example, you could take a briefcase
and add a thermos compartment inside to keep a
drink hot or cold. Another example, you could take
an e-book and link it to a related online message
board.
Survey the people who visit your web site. You
could post a survey or questionnaire on your web site.
Ask visitors what kind of products they would like to
see on the market. For example, your visitors might
say they would like to see you sell reprint rights and
personal customized links with your e-books.
You could create a new market for your existing
product. For example, if you're selling plastic bottles
to a pop company, you could turn around and sell
those bottles to a fruit drink company. For example,
if you are selling an e-book about dating tips, you
could also sell it at a bulk group rate to online dating
web sites.
Sell your product at a higher price. This increases
the perceived value because people usually associate
the higher priced product as being better. For
example, if you are selling an e-book for $19.95 and
your current competition sells a similar one for $27,
people might think your competition's product is
more valuable and buy it instead.
Offer a free trial or sample of your product. This
increases the perceived value because people think
you're confident in your product, so it must be good.
For example, if people just see an ad, they really
don't know what you are selling. But if they can test
a sample, then they feel more confident in ordering.
Include plenty of testimonials in your ad copy.
This increases the perceived value because you have
actual proof of other people's experiences with your
product. For example, you could say, "We have
over (no.) web pages full of testimonials!" Another
example, "We don’t have room to list all (no.) of
our testimonials on this ad, but here are a few."
Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems. For
example, if you see an ad for a product with a bullet
list of 10 benefits, then see another ad for a similar
product with a list of 50 benefits for the same price,
which one would you buy?
Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product. For example,
you could say, "Make ($) per sale selling this product!"
Another example, "Make (cents) per visitor you send
to our web site!"
Give people a strong guarantee. This increases
the perceived value because it shows that you stand
behind your products. For example, you could say,
"If you are not completely satisfied, you will get triple
your money back!" Another example, "Even if you
ask for a refund, you can still keep our product!"
Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money. For example,
if you see a product with three bonuses and similar
one with ten bonuses, would you be more likely to
Internet Marketing Tips - Next Page (53)
Internet Marketing Tips - Index
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