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Internet Marketing Tips - Previous Page (52)
choose the product with three or ten bonuses?


Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn't want their name
associated with a poor product. Some people may
endorse it for free if they really like your product.
Others may want to be paid. If you can't afford to
pay them you could give them a percentage of the
profits.


Use sub-headlines to break up your ad copy
and to capture a skimmer’s eye. You could make
them even more powerful by highlighting them in
color. For example:

How To....

You Can...

Imagine....


Use attention grabbing adjectives to describe
your product. For example, “Sizzling, incredible,
high powered, ultramodern, killer, eye-popping”,
etc. For example, which sounds more appealing to
you "software" or "time-saving software"? Another
example, "membership site" or "top secret
membership site"?


Have a bumper sticker printed up with your web
site address and other business information. Place it
on the bumper of your car. People will see it when
you're driving. For example, if I was having money
problems and I suddenly saw a bumper sticker
about getting out of debt, I might go home and visit
that web site.


Have some T-shirts made with your web site
address and other business information. Your family
or friends could wear them almost anywhere. Your
online business could get a lot of exposure if one
of your family members or friends wears your T-shirt
to a crowded sports event or amusement park.


Have some ball caps made with your web site
address and other business information. Wear them
to keep the sun out of your eyes and promote your
business at the same time. You could also order a
large number of them and donate them to a local
sports team. People in the stands at each game
would see your web site address.


Have some business cards printed up with your
web site address and other business information.
Pass them out to people you meet or who might be
interested in your business. You could also turn your
business card into bookmarks and donate them
to a local library to give away to people who check
out books.


Have a magnetic sign made with your web site
address and other business information. Place it on
your car door or roof when you are traveling. You
could also perhaps pay a local cab or truck shipping
company to place them on their vehicles to get
extra exposure.


Have some flyers printed out with your web site
address and other business information. Keep a few
with you to hang on any bulletin boards you might
come across. You could also team up with a grocery
store and sell them ad space on the flyer. You could
just have the clerks place a flyer in each customer’s
bag.


Have some jackets printed with your web site
address and other business information. Give
them away to family and friends. When it's too cold
for T-shirts, you can wear jackets. When your kids
wear them to school, other kids may see your web
site information and tell their parents about it.


Have some duffel bags made with your web site
address and other business information. Give them
to family and friends as gifts or use them when you
travel. You could also donate some to exercise
gyms, school kids, sports teams, etc. This would
give you a wide variety of people who would see
your ad.


Have some pens imprinted with your web site
address and other business information. When you
Internet Marketing Tips - Next Page (54)

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