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Internet Marketing Tips - Previous Page (53)
have finished filling out your check or signing
receipts, leave it for the next person to use or keep.
You could also give a number of them to your
employees and friends.
Have some mugs imprinted with your web site
address and other business information. Use them
when you have company or give them away to
friends and family as gifts. You could donate some
to the local coffee shops and increase your web site
exposure.
Write your ad copy like you're talking directly
to your visitors. Use the words "you", "your", and
"you're" a lot in your ad copy. For example, many
headlines have "you" in them because it looks and
sounds more personal, like "How You Can Lose
(no.) Pounds In (no.) Days!"
Visit business discussion boards regularly. You
could discover helpful advice, online resources, and
take the opportunity to give your own two cents
worth. Plus you can get free advertising. On most
boards you can include a text link to your web site.
It doesn't matter if you ask questions, give answers
or inform people.
Gain free advertising by listing your business info
in your chat room profile. Most chat rooms allow
this, but check their rules to be sure. For example,
if you are in a chat room, some people will read
your profile before they chat with you. They may
see your short blurb about your business and visit
your web site.
Let people know about your affiliate program.
Submit it to numerous affiliate program directories,
announce it in your e-zine, put it in your sig file, etc.
For example, It's simple. The more people who sign
up to your affiliate program, the more online sales-
men you'll have promoting your product or service.
Tell your visitors exactly what you want them to
do at your web site. You may want them to order
products, subscribe to your e-zine, etc. For example,
use phrases like, “Click Here”, “Order Now”, and
“Subscribe Now”, “Buy Before”, “Sign Up Here”,
“Enter Your E-mail Address Here”, etc.
Focus your site on your visitors’ desires, not on
yourself. They want to know what's in it for them,
not that you won an award for your business. For
example, don't make your ad mostly about what
you have done, make it about what benefits the
reader will get for buying.
Try not to get caught up in loading your site up
with technological gizmos and gadgets. Concentrate
on your words, they will do the actual selling. For
example, some of those high tech things make your
web page load slower and some people won't want
to wait around when there are thousands of web
sites similar to yours.
Create your own ad copy; don't copy the basic
run-of-the-mill ad copy. Don't be afraid of trying
something different to increase your sales. For
example, get people’s attention by using a wacky
or funny picture of yourself. Another example
would be to spell your headline backwards.
Offer a free online service from your web site.
Have visitors fill out their contact information to
sign up for the free service. For example, if your
visitors are webmasters, you could offer a free web
site design critique service. Another example would
be to offer an online graphic creation service.
Ask visitors to sign your guest book. Tell them
you will give a free gift in return. When people sign
your guest book, they will usually leave helpful
advice on how to improve your web site and
product. They will sometimes leave compliments
which will brighten your day.
Internet Marketing Tips - Next Page (55)
Internet Marketing Tips - Index
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