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Internet Marketing Tips - Previous Page (56)
services that you offer in the e-book. You could
include your own products or associate program’s
products in the e-book.
Gain new leads by having people sign up and
give you their contact information before they can
download your e-book. This is a very effective
way to conduct market research. For example, you
could get their first and last name, e-mail address,
web site address, mailing address, etc.
Make money selling advertising space in your
e-book. You could charge for full page color ads,
classified ads or banners ads. You could also trade
advertising space in your e-book for other forms of
advertising. For example, you could say, "Promote
Your Business In Our Free E-book For Only ($).
It's been downloaded over 5000 times!"
Give away the e-book as a gift to your current
customers as a way of letting them know you
appreciate their business. Place an ad in the e-book
for a new back-end product you're offering. For
example, you could say, "We Are Giving You This
E-book As A Way To Say Thanks For Being One
Of Our Most Loyal Customers."
Get free advertising by submitting your e-book
to freebie and freeware/shareware web sites. This
will increase the number of people who will down-
load your e-book and see your ad. Those web sites
already attract a lot of people that are on the look-
out for quality free items.
Make money by selling the reprint rights to those
who would like to sell the e-book. You could also
make even more money by selling the master reprint
rights. This would allow other people to sell the
reprint rights. You could also include your ads in
the e-books. Every time someone reads it or sells
one, you'll get exposure.
Hold a contest on your web site so people can
win your e-book. You'll get free advertising by sub-
mitting your contest ad to free contest or sweepstake
directories. You could also offer the reprint or master
reprint rights as a price so your e-book spreads all
over the Internet with your ad in it.
You will gain valuable referrals from people
telling others about your e-book. Word-of-mouth
advertising can be very effective. For example, how
many times have you bought something because one
of your friends or family members recommended
that you buy it?
Make money cross-promoting your e-book with
other people's products or services. This technique
will double your marketing effort without spending
more time and money on your part. For example,
you could package your business e-book with a
search engine submission service.
Increase your e-zine subscribers by giving away
your e-book to people who subscribe to your e-zine.
This will give people an incentive to subscribe. Allow
your e-zine subscribers to also give it away to
multiply your subscribers. For example, "Get Our
Free Marketing E-book When You Subscribe Now!"
Give away the e-book to people who join your
affiliate program. This will increase the number of
people that sign up. You could also create an
e-book for them to use that will help them promote
your product or service. For example, you could
customize it so that each affiliate can have their
affiliate link inside the e-book.
You can get ad copy ideas by studying similar
products’ advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
For example, if you have seen a good idea for a
Internet Marketing Tips - Next Page (58)
Internet Marketing Tips - Index
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