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Internet Marketing Tips - Previous Page (57)
guarantee, you could add some of your own ideas
to it and adapt it to your ad. But don't just copy it,
of course.
Offer a free e-book that contains a couple of
sample chapters. If they like it, give them the option
of ordering the full version. It would work just like
a software demo or shareware. For example, how
many times have you had a sample of something
you enjoy and later on ended up buying it?
You could tell them what the freebie is worth
with a dollar amount. For example, "Subscribe to
my free e-zine! A $199 value!" Another example,
"You'll get $1245.95 of bonuses!" You could also
remind them that the value of the bonuses make
up the cost of the product they're buying.
You could add other freebies to your freebie
that will increase the value. For example,
"Subscribe to my free e-zine and get free access to
our "Subscribers Only" private web site!" Another
example, "Download our free business e-book and
get a free report valued at $47!"
You could tell them the freebie is only available
for a limited time. For example, "Download our
free e-book, this free offer will only be available
until May 30, 2000." Another example, "Subscribe
to our free e-zine before midnight tonight and get
free access to our Members Only web site."
Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get
more information and you just check your traffic
reports. For example, you could publish your
advertising copy and tell them your product will be
released on a certain date. You then could have
them e-mail an autoresponder to be reminded when
it's released.
Create credibility and trust with your visitors by
telling them something they already know. They'll
know for sure you're not lying to them. For example,
you could say, “I know you’re really looking for a
good bargain.” Another example, “I know you don't
want to pay a lot for Internet access.”
Make residual income from your customers by
selling back-end products. If you don't have any,
you could sign up to related affiliate programs. For
example, you could say "Thanks for ordering our
product. If you would like to learn more about web
marketing, I highly recommend (affiliate product)!"
Use a redirect page to boost your sales. People
think the long affiliate URLs look unprofessional in
e-mails, so you could redirect them to a web link.
For example, if you sign up to an affiliate program
and it has a really long URL, you could use a
redirect page to shorten it in your ad. It would take
your customer to the redirect page and then send
them to the target web site.
24 Create an extra income from your web site by
charging for consulting. The consulting should be
related to your web site's theme. For example, you
could give free 15-minute consultations as a sample.
You could do them by phone or in a chat room. If
people like it they will pay your hourly fee for
more advice.
Most people like surprises because it's a change
of pace from their routine. Tell your prospects that
they'll get a surprise free bonus for ordering. It will
be a mystery for them. Some will order just to find
out what the surprise bonus is. It makes them
really curious.
Most people want life to be easier. Give your
prospects easy ordering instructions, easy product
instructions, etc. For example, you could say, "Our
product comes with step-by-step, easy ordering
Internet Marketing Tips - Next Page (59)
Internet Marketing Tips - Index
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