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Internet Marketing Tips - Previous Page (58)
instructions!" Another example, "Our web site offers
5 easy ways to order!"
Most people want to feel secure and safe. Tell
your prospects that you have secure ordering and a
privacy policy. For example, you could say, "We
want you to feel safe and secure. That's why we
offer you the most secure online ordering system."
Most people want to receive compliments for
their achievements. Give your prospects plenty of
compliments for considering your product. For
example, "You are a very intelligent person for
waiting to learn more about e-book marketing."
Most people are curious about things that could
affect their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad. For
example, you could say "If you order before June 24,
2002, you will also get a Secret Mystery Gift valued
at $200!"
Most people want to invest in their future. Tell
your prospects to "invest in your product" instead
of "buy our product". For example, you could say
"It will be the smartest investment you've ever
made!" Another example, "This will be your most
profitable investment of 2002!"
Publish your web site in e-book format. Put the
e-book on a disk or CD-ROM then include it
with your direct mail packages. This can increase
the number of people who buy your product or
service. For example, would people open up your
direct mail envelopes right away if they feel a disk
or CD-ROM in them?
Most people want the latest and newest things
in life. Use words and phrases in your ad copy like
"New", "Just Released", etc. For example, you
could say, "Just Released: A New Healthy System
For Losing 10 Pounds In 1 Week!" Another
example, "Breaking News! Scientists Have Dis-
covered A Revolutionary Way To Eliminate Stress!"
Most people want to solve their problems. Tell
your prospects what problems they have and how
your product can solve them. For example, you
could say, "Aren't you tired of being in debt? Aren't
you tried of struggling pay check to pay check?
Well now you don't have too. Our product will end
your debt problems forever…"
Most people want to make the people around
them happy. Tell your prospects how happy their
friends or family will be if they buy your product.
For example, you could say, "Order before June 23,
2002, and get a second one for a friend. Just imagine
how happy your friend will be when you give them
this incredible product."
Most people want to get over obstacles so that
they can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your product.
For example, you could say, "Just imagine getting
back into your prom dress or going out in public
without being stared at."
Most people want to win over others. Tell your
prospects how their family or friends will admire
them if they buy your product. For example, you
could say, "Imagine how much your girlfriend will
love you when you buy her this stunning diamond
engagement ring!"
Most people want to associate with others who
have the same interests. Give your prospects a free
membership to a private chat room just for them.
For example, you could also attract traffic to your
web site by providing a free message board or
chat room.
Most people want a clean environment. Tell your
prospects that you'll donate a percentage of your
profits to help clean up the environment. For
example, you could say, "I will donate $1 from every
product I sell to help clean up the environment."
Most people want to eat good food. Give your
Internet Marketing Tips - Next Page (60)
Internet Marketing Tips - Index
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