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Internet Marketing Tips - Previous Page (5)
on products, deluxe products, extra parts, related
products, add-on services, etc. You could offer
them add-on products before or after they reach
your order page. Just make sure the upsell products
are compatible with the main product you're selling.
Place your ad in targeted e-zines. Ask the owner
if you could place your ad in a higher position in
exchange for a percentage of the ad's profits. You
could also negotiate a lower ad price in exchange
for you giving them affiliate commissions or an ad
in your e-zine.
Use permission marketing to increase your sales.
You simply ask people to sign up to your e-mailing
list. They'll already be interested in your messages or
ads because they’ve visited your related web site.
You could also offer them incentives for signing up
like freebies, discounts, expertise, content, etc.
Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc. This may also answer
some of their buying questions ahead of time.
People don't want to buy products without knowing
you will be there to help if they have problems.
Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce ad copy that’s more profitable.
Have a web form or e-mail link in place so they can
answer you. You may find out they don't like your
guarantee or graphics. It could be anything.
Think of ways to get your site or business in the
the news. You could sponsor a fundraiser, break a
world record, hold a major event, etc. Simply
write a press release about what you’ve
accomplished, then send it to media outlets that
cater to your target audience.
Hold a contest on your web site. Give other web
sites the option of offering it to their visitors. This'll
multiply your advertising all over the Internet. It
would become a viral contest. Of course the contest
must either be ongoing or held regularly so you could
allow other online publishers to offer it to their visitors
or subscribers.
Tell your potential customers that your ordering
system is highly secure. Also reassure them that
you take every effort to protect them. People want
to feel they are safe online. They want to know that
you care about their well-being. Tell them all about
what you currently do for them to make them feel
more secure.
Carry business cards with you wherever you go.
Have your web address printed on them. You can
hand them out to anyone you meet. Just think of all
the people you meet on a regular basis: grocery
clerks, post office workers, bag boys, family
members, friends, salesmen/women, etc.
Contact national radio stations to ask them if they
are looking for guest speakers. Tell them your area
of expertise; maybe they'll book you for a show.
Of course you would want to contact targeted
stations and shows which would want to know more
about you and your area of expertise.
Join clubs related to your area of business. You
could trade leads with other businesses. Learn new
ways to run your business and sell your products.
You could also create your own online business club.
You could provide private chat rooms, message
boards, articles, etc.
Think of a domain name for your web site that's
easy to remember. It should be related to what your
business does, sells or provides. If there aren’t any
business names available, use your actual birth name.
Internet Marketing Tips - Next Page (7)
Internet Marketing Tips - Index
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