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Internet Marketing Tips - Previous Page (60)
on your web site, in your e-zine, in your free e-books,
on your classified ad site, etc. For example, you
could have a list of all the spaces your visitors could
advertise and the price of each space.
Switch your marketing plan when your market
dies for your product. Be flexible and redesign your
product for a different market. For example, if your
e-book is about starting an accounting business, you
could rewrite it for a gardening business.
Make your web site worth revisiting. Give your
visitors original content, free e-books, information
web site links, free useful software, etc. For
example, if thousands of other web sites are pro-
moting the same free e-book and that's what you're
promoting too, people are likely to have already
downloaded it and won't visit your web site.
Build your opt-in e-mail list using an FFA (free-
for-all links page). People can submit links to your
links page and you can send them a thank you e-mail.
For example, you could say, "Thanks for placing a
link on my web site. I would also like to tell you
about a new product we just released…"
Reward your customers for giving you product
feedback. It could be discounted products, useful
software, information products, etc. For example,
you could say, "Anyone who gives us helpful feed-
back on how to improve our product will get a free
business e-book."
E-mail each visitor a satisfaction questionnaire
after they purchase. This will allow you to improve
your order system, customer service, site, etc. For
example, you could say, "Thank you for ordering.
So we can improve our business in the future for
you, can you please take a few minutes to fill out
this satisfaction questionnaire?"
Give a percentage of your profits to a cause your
customers would like. It could be a charity, school,
environmental improvements, etc. For example, you
could say, "Our business will donate $2.50 from
each product sold to the local library to help teach
kids how to read."
Take harsh criticism the right way and improve
your online business. Don't get down in the dumps,
improve the situation so it doesn't happen again.
For example, if someone e-mails and says, “I think
your product stinks because your instructions are
impossible to understand!”, you should find a
way to make the instructions clearer.
Try bartering before you buy services, supplies
and equipment for your business. You can use the
extra money you save on advertising your business.
For example, you could trade advertising instead of
paying for it. You could use the extra money you
save to upgrade your web site, product or customer
service.
Give away a follow-up e-mail course on an
autoresponder. Include your ad with each lesson.
People will buy quicker when they see your ad
repeatedly. For example, how many times have you
bought something because you have seen the ad on
TV over a period of a few of weeks?
When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
e-mail and include an advertisement for other
products you sell. You could follow-up every few
months. For example, you could attach or link to
an e-book catalog on all the product you sell or
resell.
You could upsell to your customers. When they're
at your order page, tell them about a few extra
related products you have for sale. They could just
add it to their original order. For example, you could
Internet Marketing Tips - Next Page (62)
Internet Marketing Tips - Index
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