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Internet Marketing Tips - Previous Page (62)
difference between success and failure. Just get
rid of all your interruptions, sit back and relax. Try
to imagine new products you could create or
marketing campaigns you could try.
Model other successful businesses or people.
I'm not saying copy them outright, but practice some
of the same habits that have helped them succeed.
For example, if you see a successful business person
always eating healthy foods, you should try to do the
same thing.
Take risks to improve your business. Sometimes
businesses don't want to advertise unless it's free,
sometimes you have to spend money to get results.
Just be smart, test and know your risks before you
fully take them. Make sure that you can cope and
handle the consequences.
Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc. For example, you could say in
your ad, "Imagine meeting the love of your life and
feeling the pleasure of happiness. You'll have the
security of knowing you won't be alone any more."
Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.
Just get the reviewer's permission to publish his or
her comments. For example, the reviewer may say,
“This is the most informative web site I've ever seen.”
Outsource part of your workload. You'll save
on most employee costs. You could outsource
your secretarial work, accounting, marketing, etc.
For example, if you would like to have more time to
to promote your business, you could outsource your
bookkeeping and accounting.
Combine a product and service together in a
package deal. It could increase your sales. If you're
selling a book, offer an hour of consulting with it.
Other benefits would be having another business
promoting the product as well. You will be spending
less on marketing and you'll create a profitable
relationship.
Create a free e-book directory on a specific
topic at your web site. People will visit your web
site to read the free e-books and may see your
product ad. You could also give away you own
e-books with your ad included. You can just have
people submit their e-books to your directory via
e-mail or web site form.
Turn part of your web site into a Members Only
web site. Instead of charging for access, use it as
a free bonus for one of your products. If you want to
charge access, give them a little free information and
include links on your web site that take them to
an order page to get the rest of the information.
Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections. You could
also send a ‘thank you’ e-mail to people who submit
their classified ad to your web site. Just include a
brief ad or signature file about the product you're
selling.
Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.
You could also charge a subscription fee to the
e-zine without ads. This will make up for the lost
advertising revenue.
Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales. Of
course, you could also send your e-zine in HTML
format but some people don't like it or can't read it.
Internet Marketing Tips - Next Page (64)
Internet Marketing Tips - Index
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