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Internet Marketing Tips - Previous Page (63)
You could show pictures of your products in
your e-zine.
Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products. For example,
if you sell an e-book, you could sell advertising
space above each page, beginning of each chapter
or on the title page.
Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.
For example, you could say, "Every week I will be
giving away a new e-book to my web site visitors.
Sign up to be reminded when it's ready each week."
Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
if they'll refer their friends to your web site in return.
For example, you could require people to refer 3
people via e-mail before they actually download your
free e-book.
Build up the number of people who join your free
affiliate program quickly by temporarily offering your
product for free to the people who sign up. You
could always end it after you have a 1000 or so
affiliates. Those 1000 affiliates should refer enough
people to make up for your loss.
Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.
You could also offer them other incentives like a
free product, a reciprocal e-zine ad, a membership
to a business club, etc.
Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program, using viral marketing or both.
For example, you could start an affiliate program
and give your affiliates customized e-books with
their own affiliate links to give away.
Increase your ratio of visitors who purchase your
product(s). You could change your headline, offer a
stronger guarantee, add testimonials, etc. For
example, one week you could have your headline
say, "How To Lose 5 Pounds In Two Days!" and
the next week use, "Lose 5 Pounds In Only 48
Hours!" Just see which one pulls more orders per
visitors.
Find out who are your strongest leads for buying
your product by offering a free e-zine. The visitors
who are very interested will subscribe to it. Once
they have subscribed, you can sell them related
products again and again. Just make sure your
e-zine has enough original content to keep them
interested.
Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them. You could
give all the members graphic links to place on their
home pages. This would increase your membership
and business exposure.
Publish an e-zine for your employees. This could
motivate them to do a better job or keep them
advised on where your business is headed. For
example, you could include articles about friendly
customer service, being more productive, getting
along with other employees, employee profiles, etc.
Search for your business' name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business. For
example, you could find someone complaining about
your customer service, an employee, your web site
design, product, etc. Then you'll know what to
improve.
Attract people to link to your web site. You could
offer them a discount on the products you sell or give
them free items for linking. For example, you could
say, "Get A Huge 30% Discount On Our E-book If
Internet Marketing Tips - Next Page (65)
Internet Marketing Tips - Index
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