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Internet Marketing Tips - Previous Page (64)
You Agree To Link To Our Web Site For At Least
One Month!”
Develop your own opt-in email list by giving your
visitors a reason to give you their e-mail address.
Allow them to sign up to free items and contests.
Just get their permission to e-mail them again in the
future for other things. For example, you could
say, "Sign Up For Your Chance To Win A Color
TV!"
Create a "PR" web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc. There are
many ways to get into the media, like launching a
unusual product, donating a large amount to charity,
holding big events, etc.
Give your business and products credibility by
linking to web sites that have written positive stories
about your business. You could link to them right
in your product ad. For example, you could say,
"Just See What (name) Magazine Is Saying About
Our Newest E-book!"
Give people a free subscription to your e-zine.
Almost everyone is publishing an e-zine nowadays
so it's important to give something extra with the
free subscription. You could offer a weekly contest
for new subscribers. For example, you could say,
"Subscribe And Have A Chance To Win Our Latest
Home Study Course!"
Provide your visitors with free content. Your
content will be more attractive to your visitors if it's
up-to-date or original. You could also offer people
the option to reprint the content in their e-zine or
web site. If your content is super original, you could
use something like "Never Seen Before" in your titles.
Offer a free online directory. The directory could
be full of interesting e-books, e-zines, web sites, etc.
If people find your directory to be a valuable
resource, they will visit it over and over again. You
could also put your whole directory into e-book
format and allow people to give it away.
Give your visitors a free e-book. You could
also include your own ad in the e-book and allow
other people to give it away. If you don't want to
take the time to write one, you could ask other
writers’ permission to use their articles. They will
just want you to publish their resource box too.
Hold free online classes or seminars. They
could be held in your web site's chat room. The
idea of "live" information will definitely entice people
to visit your web site. You will become known as
an expert on the topic. You could hold them weekly
or monthly to get people to revisit your web site
again and again.
Give visitors a free entry into your contest or
sweepstake. The prizes should be something of
interest or value to your visitors. Most people who
enter will continually revisit your web site to get the
results. For example, if your target audience is
business owners, your prizes could be computers,
business e-books, business services, etc.
Let visitors download free software. It could be
freeware, shareware, demos, etc. You could even
turn part of your site into a free software directory.
If you created the software, include your ad inside
and let other people give it away. You could also
allow people to link to your free software directory
so they could offer it to their own visitors.
Offer free online services or utilities from your
web site. They could be search engine submitting,
copywriting, proofreading, etc. The service or utility
should be helpful to your target audience. For
example, if your target audience is e-book pub-
Internet Marketing Tips - Next Page (66)
Internet Marketing Tips - Index
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