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Internet Marketing Tips - Previous Page (65)
lishers, offer them a free e-book creation service.
Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
to be of huge value because consulting fees can be
very expensive. You could also create a product by
recording or saving the information you gave them
and selling it to them as a handy reference.
Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club? You could also give
away a free e-zine for club members only. You
could make money by offering a deluxe membership
for a monthly fee.
Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc. You
could make the freebie even more valuable to them
if you allow them to give it away with their
own customized links in it.
Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.
For example, wouldn't you like to go to one web
page and have on it all the links you like to visit
or research?
Spice up your web site's wording by using plenty
of adjectives. It gives your visitors a clearer vision
of what you're explaining or describing to them. For
example, if you were describing a software program
you could say, "This easy-to-use software gently
guides you through the whole set up process."
Don't make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have people click to read the rest. For
example, you could say, "How To Increase Your
Sales By 200% by Larry Dotson. To Read Click
Here!"
Join affiliate programs that go with the theme of
your web site. You'll just be wasting valuable space
and time if your visitors aren't interested in them.
For example, if your target audience is softball
players, you would want to join affiliate programs
that sell softball bats, balls, uniforms, magazines, etc.
Market your web site as a free club instead of
a web site. This'll increase your repeat visitors and
sales because people enjoy belonging to groups.
You could have a members’ message board, give
visitors' membership IDs, give them membership
graphics to place on their web sites, etc.
Interact with your online customers on a regular
basis. This'll show them you care about them. You
could use a chat room, forum or an online message
system. Always be interested in what people have
to say, answer their questions, give them
compliments, and take the time to talk about things
other than just business, etc.
Check your web site links regularly. If people
click on a link and it doesn't work, they usually
won't risk wasting their time clicking on another one.
For example, would you revisit a web site after two
of the links you really wanted to click on didn’t
work? You probably wouldn't even bookmark the
site.
Give visitors a positive experience when they're
at your web site. Provide them with original content
and free things. They'll tell all of their friends about it.
You could also persuade them to tell their friends
about it by starting an affiliate program. It could pay
per sale, per click or per lead.
Share customers with other businesses that have
the same target audience. Offer their product to your
Internet Marketing Tips - Next Page (67)
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