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Internet Marketing Tips - Previous Page (66)
customers if, in exchange, they do the same for you.
For example, if your business is selling toys, you could
cross-promote a business that sells kids’ games. You
both have a similar target audience.
Use a handwritten letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it
and publish the ad on your web page. Adding a
personal touch will always increase your sales. If
you don't want to write the whole letter by hand,
you could just put your signature at the end.
Publish a list of famous and respected customers
who have bought from you on your ad copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.
For example, you could say, “Here is a list of some
of our most valued customers:…”
Show ‘before’ and ‘after’ photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of how the
problem was resolved when they used your product.
This will give your prospects a clearer mental image
of the possible benefits of using your product.
Include an article or review which has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility. You could include the
full review, an excerpt of it or link to the reviewer’s
web site.
When you offer free bonuses in your ad copy,
also list the dollar value beside each bonus. People
will feel they're getting a good deal and it will increase
the value of your product. For example, you could
say "Bonus 1# Free Internet Advertising E-book
Valued at $47!"
Hire a famous person to endorse your product or
service. Make sure the person is well-known to your
target audience. Include their picture and statements
in your ad copy. Using a picture endorsement is
more powerful because it shows the endorser
likes your product enough to show his or her face.
Include your own picture in your ad copy. This
will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote. If you feel adventurous,
you could include an online audio sound bite or
video clip of yourself.
Tell your potential customers in your ad copy
that you will donate a percentage of their purchase
price to a specific charity. This will show them you
really care about people. They may just buy your
product so their money will go to the charity. For
example, you could say, "I will donate .75 cents
from each order to the (name) Foundation."
Ask your potential customers plenty of ‘yes’ and
‘no’ questions in your ad copy. The questions
should remind them of their problem and make them
think about what will happen if they don't purchase
your product. For example, you could say, "Do you
want to get out of debt?” “Do you want to have
financial security?"
Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The
longer you can keep someone reading your copy,
the greater chance of them purchasing. You could
also have them find hidden links, hidden graphics,
etc.
Give your prospects extra incentives so they will
order quicker. It could be free shipping, a faster
shipping option, free gift-wrapping, etc. For example,
Internet Marketing Tips - Next Page (68)
Internet Marketing Tips - Index
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