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Internet Marketing Tips - Previous Page (67)
you could say, "Free gift-wrapping to the first 1000
people who order." Another example, "Free
shipping to anyone who orders before (date)."


Make your small business look big on the world
wide web. Design your web site using professional
graphics, ordering systems, organized layouts, etc.
For example, on the web no one really knows if
you’re a one-man business or huge corporation,
unless you tell them. Just design your web site to
look professional.


Attract a lot more customers by giving them clear
ordering instructions. Give them all the information
they need so they can complete their order easily.
For example, you could say, "Please fill out all of the
order form below. We accept all major credit cards
and online checks. Please click the "Order" button
only once. You don't want to get double charged."


Give your customers buying incentives so they'll
make repeat purchases. Offer them discounts, free
gifts, bonus points, etc. For example, if you give your
customers points every time they buy something, they
will start collecting them and buy more things. They
will want to save up enough points to get a free
product.


Tell people about your site whenever you get a
chance. Those people will tell other people and so
on. It's a cheap way to multiply your advertising.
For example, if you’re at a grocery store, mention it
to people you talk to; the check clerk, the bag boy,
etc. Every little bit helps.


Write and send press releases for your web site.
Use strong headlines, make it newsworthy, and tell
the journalist why their readers would like it. You
could increase your chances of getting your release
read or published by communicating with editors
regularly and creating a professional friendship with
them.


Use a lot of headlines on your web site and e-zine.
Some types of headlines are free offers, questions,
problem solvers, sales, and statistics. For example,
"Free E-book", "Want To Get Out Of Debt?", "Free
Article", etc. You could also turn the headlines into
graphics to make them look more professional.


Design graphics, templates, buttons and banner
ads for other sites. Allow people to use them in
exchange for your web link on their home page. For
example, you could require the users to say on their
web site, "These graphics were made possible by
(your business name and web site address)."


Use time-saving promotional software. You can
automate your search engine submissions, posting
to online classified sites, etc. You may have to buy
them, but you'll make up the money you spend by
getting your other business requirements completed
faster. Sometimes you can find this type of software
for free on the web.


Advertise your online business by dressing in
clothes that are imprinted with your ad. It could be
a T-shirt, ball cap, coat, etc. You would want to
especially do this if you are going to a crowded
event, like a football game, a county fair, party,
dance, a social club, etc.


Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc. If they turn down your
trade offer, you could offer them some extra in-
centives like free things and extra free ad space.


Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once, which will increase your orders. You’ll
need to have at least 50% original content in it so
Internet Marketing Tips - Next Page (69)

Internet Marketing Tips - Index




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