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Internet Marketing Tips - Previous Page (68)
people don't unsubscribe because they read your
information in other e-zines.
Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community, they
will regularly return to communicate with others.
You could also invite your online community to free
"how to" classes hosted in your chat room or by
teleconference.
Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article. You could also give the
editors extra incentives to publish your article, like
freebies, affiliate commissions, offers to publish
their article, etc.
Give away an electronic freebie with your ad on
it. Allow your visitors to give the freebie away as
well. This'll increase your ad exposure and attract
people to your web site at the same time. You
could also use it as a bonus for another product
you sell or as a free surprise gift for your most loyal
customers.
Combine your products or services into one big
package deal with offerings from other businesses.
You could share a web site and advertise the pack-
age deal which would mean double the traffic. It
could be one or more business. If the business is
your competition, you would want to use a neutral
product.
Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the Internet. There are free e-book
directories, web site directories, general freebie
directories, free article directories, etc.
Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings. Some message boards
let you include a text link at the end of your message.
Plus you can learn great tips reading all the postings.
Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it. You could also offer free items
or affiliate commissions. Another idea would be to
offer them an ad on your web site too.
Post your ad on free advertising areas on the
Internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc. Of course all
of those areas have different rules for submissions
so you may have to structure your offer differently
each time.
Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a
variety to attract the greatest number of clicks.
If you are hosting banner ads on your web site for
affiliate programs you have joined, you could use
a banner rotator to give each one equal exposure.
Make your web site load much faster by cutting
down on banner ads and using more buttons.
Button ads are also smaller and take up less space.
Also there is nothing wrong with text links. They
usually pull in more response than banner ads
because people nowadays often ignore banners.
Offer free advertising space to well-known and
respected companies on your web site. Sometimes
people link their business credibility to yours. If
you sell advertising this might help too. People will
see high profile ads on your web site and want
to advertise there too.
People have been taught all their lives to respect
Internet Marketing Tips - Next Page (70)
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