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Internet Marketing Tips - Previous Page (69)
people in authority. Tell your visitors that you are
the president or CEO of your business. For example,
you could sign your ad or web site, "(your name)
Vice President of (the business)." Another example,
"(your name) Author Of The Book (title)."
Offer people a free telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales. You
could also use a chat room or message system on
your web site to communicate with them.
Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a
powerful little technique and could increase your
sales. You would just have to e-mail them a bill or
charge their credit card a few weeks later. You
could offer Cash On Delivery (COD) too.
Find a charity your target audience would likely
support. Tell people in your ad copy that you will
give a percentage of the profits to that charity. You
could give them a few choices of which charity their
percentage of the profits should go. Just let them
check the one they want when they order.
Hold a "Buy the Most Wins” contest on your web
site. Tell people each monthly winner will get their
entire purchase refunded. This will get some of your
customers to compete to get all their purchases for
free.
Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.
You could offer other autoresponder courses in
your first autoresponder course to allow them to
see your message even more times. Just include
your ad in each lesson.
Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to e-zines.
You could make it a column and interview someone
new every week. If an e-zine elects to run your
column regularly that would be free ongoing
exposure.
Make your readers visualize they have already
bought your product in your ad. Tell them what
results they have got from it and how it makes them
feel. They'll already become emotionally attached
before they buy. For example, you could say,
"Imagine using our product to increase your sales
by 600%!"
Turn your ad into an article. It could be a story,
or how-to article. This will lead readers into your ad
without them knowing it's an ad. They'll already be
interested when they get to your sales pitch. For
example, you could start your ad, “Once upon a
time…” or “Free Report! How to....”.
Make sure you show your readers that they are
getting a bargain. Tell them the usual price you sell
your product for is $99. Then tell them if they order
today, they can buy it for $69.95. You could also
show them the difference they would be saving -
$29.05.
Direct your ad headline to your target audience.
Your readers will feel important and enjoy belonging
to a select group of people who buy your product.
For example, "Attention! Accountants, Discover A
New Way To Increase Your Client Base!" Another
example, "Warning! E-book Publishers..."
Tell your readers how fast they can receive your
product or service in your ad. Their buying decision
may be based on how fast they can receive your
product. They may need it by a certain deadline.
For example, you could say, "You can download
our e-book within minutes after you order."
Use bullets to highlight the benefits of your products
Internet Marketing Tips - Next Page (71)
Internet Marketing Tips - Index
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