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Internet Marketing Tips - Previous Page (70)
or services. Benefits are the key to selling anything,
make them stand out in your ad. You can use dots,
dashes, or circles to highlight them. You also could
convert your product’s features and bonuses into
bullet format.
Give a money-back guarantee that surpasses a
normal one. Instead of the normal timed guarantee,
give them extra back. Tell them they can keep the
free bonus or give them double their money back.
You could also extend the guarantee's time limit
to 60 days, 3 months, 1 year, or a lifetime.
Tell your readers they'll receive surprise bonuses.
This'll raise your readers’ curiosity and make them
want to buy so they can find out what the surprise
bonuses are. You could also not tell them and make
it a real surprise. For example, imagine how you
would feel if you bought a product and got a second
one for free without knowing it ahead of time?
Let your readers know this specific package will
not be offered again. You must create urgency so
people ‘buy now’. You can always sell the same
product but not with the same bonuses or price.
For example, you could say, "We will only be offer-
ing 460 of them at this low price, order now!"
Give your readers a couple of tips in your ad
which will help them with their problem. This will
give your business credibility and gain your readers’
trust to buy your products or services. Plus, that
will get them more interested in reading the rest of
your ad copy and more likely persuade them to buy.
Add extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.
For example, you could submit your ad to the free
e-book section if you offered a free e-book. Another
example, you could submit your ad to the self-help
section if you published articles about self-help
information.
Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc. One
of the best ways is to make your product collectable.
You could offer one version of your product with a
serial number, then the next version with a different
serial number, and so on.
Find out your competition’s weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs. For
example, if your competitor doesn't offer free
bonuses, you could. Another example, if they don't
offer a guarantee, you could.
Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fishermen, target it toward fly fishermen.
You could also use a price niche. You could offer
different versions of your product at lower and
higher prices. This will fit all people's budgets.
Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people. For example, if
you know your ad pulls 5 orders out of 100 visitors,
you know you would need 2000 visitors to sell
100 products.
Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy. For
example, if you were selling a book about getting
over shyness you could say, "Imagine walking up
to any stranger and starting a conversation with
them without any hesitation."
Offer a free trial of your product for a set period
Internet Marketing Tips - Next Page (72)
Internet Marketing Tips - Index
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